The Ultimate Guide to Partner Programmes
2025 edition
Overview
Partner programmes are business strategies created by vendors to link them to their channel partners. These programmes aim to convince channel partners to recommend or sell the vendors’ products.
Partner programmes can come in many different forms, and all vendors have different ways of rolling out channel strategies. This can change depending on the market, size of business, and types of products sold.
These programmes often have many features, such as technical training and sales enablement, deal registration or marketing assets. There are often sales incentives, awards, recognitions, and other bonuses involved in programmes as well.
Analyst reports

Gartner on Risk & Compliance
Cybersecurity seen by 85% of CEOs as critical for busin...
Last month

Gartner on HCM
AI investments struggle to deliver expected productivit...
Tue, 25th Mar 2025

Gartner on Firewalls
Radware named strong performer in Forrester WAF review
Tue, 25th Mar 2025

IDC MarketScape on UC
NICE named leader in IDC's 2024 conversational AI repor...
Thu, 20th Mar 2025

IDC MarketScape on Leadership
Carlos Mercuriali appointed VP for Avalara's global gro...
Tue, 11th Mar 2025
Featured news

About Digital Transformation
Titan of Tech - Jayme Fishman of Avalara
Last month

About Threat intelligence
Exclusive: How Proofpoint's partnership with Microsoft ...
Last month

About Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

About Unified Communications
NEC Malaysia wins Cisco Service Provider Partner award
Last month

About Productivity
Exclusive: How NetSuite is leaning into AI to help firm...
Last month

About Data Protection
Exclusive: Businesses face growing challenges in managi...
Fri, 21st Feb 2025
Expert columns

By Thomas Palmer of OneStream Software
Navigating uncertainty: How CFOs can build resilience i...
Last month

By Sarah Jarvis of Eagle Eye Solutions
Why we need to be all-in on Personalisation
Last month

By Frances Valintine of academyEX
Why tech founders risk falling behind - fast
Last month

By Tim Flower of Nexthink
The future of IT: How AI, automation, and green tech wi...
Last month

By Brad Drysdale of SnapLogic
Why Agentic AI is the next frontier in enterprise innov...
Wed, 26th Mar 2025
Interviews

Discussing Digital Transformation
Titan of Tech - Jayme Fishman of Avalara
Last month

Discussing Threat intelligence
Exclusive: How Proofpoint's partnership with Microsoft ...
Last month

Discussing Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

Discussing Unified Communications
NEC Malaysia wins Cisco Service Provider Partner award
Last month

Discussing Productivity
Exclusive: How NetSuite is leaning into AI to help firm...
Last month
More expert columns

By Peter Philipp of Neo4j
How graph databases are improving the resilience of sup...
Mon, 24th Mar 2025

By Ben Thompson of Employment Hero
Fact: The future belongs to AI-first companies
Thu, 13th Mar 2025

By Nevil Durrant of The CFO Centre
The Resilience Roadmap – Six steps to building business...
Mon, 10th Mar 2025

By Alexandra Smith of FuturePlus
IWD 2025: Gender disparity in business & investing is a...
Fri, 7th Mar 2025

By Adam Lawrence of SS&C Blue Prism
The race to six: Navigating the path to sustainable gro...
Thu, 6th Mar 2025

By Jane Ollis of MindSpire
IWD 2025: Age, Experience, and Resilience: The Secret E...
Tue, 4th Mar 2025
Top players
Recent news

About iOS
Moloco named among top five global mobile ad platforms ...
Last week

About Modular data centre
Durata expands leadership to drive growth in data centr...
Last week

About Business Continuity
Zellis launches Unstoppable campaign to empower HR & pa...
Last week

About Software-as-a-Service
Melbourne university selects Rimini Street for Salesfor...
Last week

About Digital Marketing
Gen X influencers spark brand interest as social media ...
Last week
More news

About Managed Services
Waratek names Rimini Street exclusive Pinnacle Partner ...
Last week

About Cloud Services
SIOS & DataHub Nepal boost business resilience with new...
Last week

About Chief Financial Officer
CFOs face challenges turning AI investments into busine...
Last month

About Software
UK software deployment delays cost IT teams GBP £107,00...
Last month

About Data Protection
ADLINK & Elma partner to offer rugged computing for rai...
Last month
Even more news

About Software
Lineaje launches AI-powered self-healing for software s...
Last month

About Software-as-a-Service
Veeam unveils cloud solution to protect Microsoft Entra...
Last month

About Digital Transformation
London leads UK in AI adoption as North faces growing g...
Last month

About Collaboration
Sitecore & Microsoft launch AI lab to boost marketers' ...
Last month

About Digital Marketing
AI marketing stacks reshape creativity across global ma...
Last month
Job moves

Move at International Monetary Fund
Intralink opens offices in India to drive cross-border ...
Last week

Move at Microsoft
SmartBear appoints Nate Lewis to drive AI growth & M&A ...
Last week

Move at Nasstar Group
David Senior named chief financial officer at Nasstar G...
Last week

Move at Cisco
Rubrik expands executive team, appoints Kavitha Mariapp...
Last month

Move at Mastercard
Ecommpay appoints Roy Blokker to lead European sales pu...
Last month
Other guides
You can read other related guides from Artificial Intelligence, Network Infrastructure, Cybersecurity, Marketing Technologies, and Breach Prevention.
Powered by