Marketing Automation stories - Page 5
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
From data chaos to email clarity: How to choose the best CRM email tool
Wed, 26th Nov 2025
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marketing automation
Nearly half of daily emails are spam; choosing the right CRM email tool boosts engagement by tracking deliverability and customer behaviours.
Small businesses are unsubscribing from their MarTech stack - And I don’t blame them
Sat, 22nd Nov 2025
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marketing automation
Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.
Cloudbeds & Klaviyo partner to boost hotel guest marketing
Sat, 22nd Nov 2025
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marketing automation
Cloudbeds partners with Klaviyo to enable hotels to automate personalised guest marketing and boost direct bookings using integrated real-time data.
Consilium unveils UniCampaign 15 with AI for smarter outreach
Fri, 21st Nov 2025
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marketing automation
Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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marketing automation
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Denodo boosts AI-driven marketing with unified data platform
Fri, 21st Nov 2025
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marketing automation
Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.
Robotic Marketer launches unified marketing & project platform
Fri, 21st Nov 2025
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marketing automation
Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.
Small firms turn to autonomous platforms for marketing gains
Fri, 21st Nov 2025
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marketing automation
Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.
How we automated inbound lead qualification in one afternoon, and why accuracy beats automation in RevOps
Fri, 21st Nov 2025
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marketing automation
Lusha automated inbound lead qualification in one afternoon using verified data, proving accuracy is key to effective RevOps automation and growth.
AppsFlyer unveils AI-powered marketing tools for app-first brands
Fri, 21st Nov 2025
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marketing automation
AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.
MetadataONE platform launched with F1 Academy sponsorship reveal
Fri, 21st Nov 2025
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marketing automation
Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.
Commerce media maturity benchmark highlights sectoral disparities
Thu, 20th Nov 2025
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marketing automation
New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.
Stop falling into the trap of tech for tech’s sake
Thu, 20th Nov 2025
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marketing automation
While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.
AI adoption helps NZ SMEs boost sales & cut marketing costs
Thu, 20th Nov 2025
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marketing automation
New Zealand SMEs adopting AI tools report up to 38% more sales and cut marketing costs, bridging the gap with larger firms embracing technology.
Transformative tech: How marketing agencies can use AI to convert data into revenue
Wed, 19th Nov 2025
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marketing automation
Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.
StackAdapt adds Lead Forensics data to enhance global ABM reach
Wed, 19th Nov 2025
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marketing automation
StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.
GapMaps launches LAM service to boost local business marketing
Wed, 19th Nov 2025
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marketing automation
Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.
Amazon Marketing Cloud just got a lot more powerful -- Here’s what to know
Tue, 18th Nov 2025
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marketing automation
Amazon Marketing Cloud now offers detailed insights on customer lifetime value, helping brands target new buyers and optimise ad spend beyond just short-term returns.
Tech marketing in 2025 shifts to strategy & messaging clarity
Tue, 18th Nov 2025
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marketing automation
In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
UK SMBs miss out on GBP £217 billion due to unrealised growth
Mon, 17th Nov 2025
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marketing automation
UK small businesses lose GBP £217 billion yearly, with 58% of growth potential unfulfilled due to operational challenges and limited AI adoption.