Marketing Automation stories - Page 3
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
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It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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martech
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data analytics
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partner programmes
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.
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Integrated CMS a winner for Sitecore
Tue, 1st Nov 2011
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edutech
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uc
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data analytics
Sitecore's integrated CMS propels a 50% revenue surge in 2010/2011. CEO Seifert credits success to the shift towards multifunctional web platforms.
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Demystifying Web Engagement Management
Mon, 1st Nov 2010
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data analytics
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ecm
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cx
Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.