Marketing Automation stories - Page 2
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Video: 10 Minute IT Jams — Who is Sitecore?
Tue, 16th Nov 2021
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data analytics
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ecm
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martech
Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.
Video: 10 Minute IT Jams - Who is dotdigital?
Wed, 6th Oct 2021
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data analytics
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martech
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cdp
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu, 23rd Sep 2021
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crm
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data analytics
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martech
Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Mon, 20th Sep 2021
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data analytics
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martech
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cdp
The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.
Cheetah Digital and Blended Digital announce partnership
Thu, 30th Jan 2020
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data analytics
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digital transformation
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martech
Aiming to transform APAC marketing, Cheetah Digital partners with Melbourne-based Blended Digital to enhance personalised engagements and loyalty strategies.
HubSpot adds new features to Marketing Hub Enterprise
Thu, 16th Jan 2020
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data analytics
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martech
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cdp
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
Ingram Micro Cloud launches go-to-automation hubs
Thu, 31st Oct 2019
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data analytics
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martech
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cdp
Ingram Micro Cloud has launched two Go-to-Automation hubs for partners and vendors, offering through-channel marketing automation and sales enablement tools.
Fujitsu takes consumer prediction up a notch
Mon, 23rd Sep 2019
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data analytics
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martech
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planning
New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.
HubSpot goes freemium with new CRM offering
Fri, 19th Jul 2019
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crm
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data analytics
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martech
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
ANZ consumers expect a stellar customer experience, Adobe finds
Wed, 26th Jun 2019
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crm
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data analytics
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cx
Australians and New Zealanders demand top-tier, personalised customer experiences, with 79% seeking tailored interactions, Adobe's Experience Index reveals.
Kiwi partner named in HubSpot’s global top five
Tue, 12th Feb 2019
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data analytics
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devops
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martech
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
How marketing automation could shape NZ’s future
Wed, 30th Jan 2019
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martech
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data analytics
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it automation
85% of leisure travellers decide on activities post-arrival, highlighting the need for timely, tailored marketing.
Why email still makes for a great business tool
Mon, 9th Jul 2018
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data analytics
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martech
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cdp
Despite the surge of social media and new communication tools, email remains a formidable business tool due to its directness and personalisation potential.
HubSpot’s latest offering makes it easier to deliver better CX
Fri, 11th May 2018
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crm
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data analytics
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cx
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
SAS a Leader in Magic Quadrant for multichannel marketing hubs
Wed, 9th May 2018
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data analytics
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martech
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cdp
SAS has been crowned a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs, excelling in analytics-driven omnichannel customer experiences.
Marketing platform makes recommendations personal across user channels
Thu, 26th Apr 2018
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data analytics
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fintechs
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martech
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
Marketo announces Slack integration to improve sales and marketing collaboration
Mon, 5th Feb 2018
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martech
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data analytics
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partner programmes
Marketo partners with Slack to boost real-time customer engagement for users, driving sales and marketing synergy.
Spark NZ's Qrious snaps up Ubiquity; blending marketing automation and analytics
Tue, 13th Jun 2017
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data analytics
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martech
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cdp
Qrious has snapped up Kiwi marketing automation provider Ubiquity in deal which will see digital marketing and data driven intelligence combined.
It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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martech
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data analytics
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partner programmes
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.
Integrated CMS a winner for Sitecore
Tue, 1st Nov 2011
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edutech
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data analytics
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ecm
Sitecore's integrated CMS propels a 50% revenue surge in 2010/2011. CEO Seifert credits success to the shift towards multifunctional web platforms.