Marketing Automation stories - Page 4
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Royal London adopts Seismic to enhance client service
Fri, 19th Dec 2025
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marketing automation
Royal London Asset Management adopts Seismic’s AI-driven platform to streamline client content, boost productivity and tighten compliance controls.
IDHL launches AI incubator backed by GBP £1.5 million
Thu, 18th Dec 2025
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marketing automation
IDHL launches IDHL Labs, a group-wide AI incubator backed by GBP £1.5 million to fast-track automation, tooling and data-driven services.
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Martech expert reveals the ‘customer decisioning blueprint’
Thu, 18th Dec 2025
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marketing automation
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Martech experts discuss future of customer data platforms, interoperability and AI
Thu, 18th Dec 2025
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marketing automation
Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.
The hidden cost of dirty data in B2B-and how to fix it
Thu, 18th Dec 2025
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marketing automation
Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.
Amperity unveils AI tools to personalise airline, hotel stays
Thu, 18th Dec 2025
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marketing automation
Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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marketing automation
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
UK marketers embrace AI for more personalised Christmas ads
Wed, 17th Dec 2025
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marketing automation
AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.
2026 Marketing predictions: Why OOH could take centre stage
Wed, 17th Dec 2025
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marketing automation
Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.
Jellyfish names Maria Africa to lead ANZ paid media
Wed, 17th Dec 2025
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marketing automation
Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.
Experts weigh in on marketing’s redundancy crisis in Age of AI
Tue, 16th Dec 2025
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marketing automation
As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry’s rarest asset.
Satellite, eSIM & loyalty to reshape 2026 telecoms
Fri, 12th Dec 2025
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marketing automation
Satellite tie-ups, eSIM and loyalty-led MVNOs will drive practical, value-focused change in UK and European telecoms by 2026.
5 Fraud use cases you can stop with email validation
Thu, 11th Dec 2025
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marketing automation
Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.
Programmatic digital OOH set to reshape media plans
Thu, 11th Dec 2025
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marketing automation
Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.
Infobip sees Black Friday rich messaging volumes surge
Tue, 9th Dec 2025
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marketing automation
Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.
The creative arms race: How AI and UA funding is changing the landscape of gaming
Fri, 5th Dec 2025
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marketing automation
AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today’s competitive mobile market.
Brevo raises EUR €500 million to expand AI & US presence
Fri, 5th Dec 2025
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marketing automation
Brevo has raised EUR €500 million, reaching unicorn status to boost AI capabilities and expand its US presence, targeting EUR €1 billion revenue by 2030.
2026 Predictions: Marketing and ad trends across APAC
Thu, 4th Dec 2025
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marketing automation
In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.
2026 trends: AI’s impact on advertising strategy and execution
Thu, 4th Dec 2025
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marketing automation
Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.
Experts reveal key CX, personalisation and AI trends for 2026
Wed, 3rd Dec 2025
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marketing automation
Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.