Customer engagement stories
In an era dominated by Big Data and AI, businesses are urged to revisit and optimise their loyalty programmes to enhance Customer Lifetime Value and boost growth.
Five9 unveils AI Knowledge, the latest in its Genius AI Suite, designed to enhance customer experiences using Generative AI and comprehensive data insights.
Kudosity partners with Ortto and MoEngage to elevate its SMS platform, promising seamless integration and boosted capabilities for customer communication.
Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.
Apica's Ascent platform is now accessible on Oracle Cloud Marketplace, enhancing data pipeline management and offering new tools for Oracle Cloud Infrastructure users.
John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.
CallTower collaborates with Tollring to enhance Microsoft Teams with Analytics 365, promising improved call data insights, team performance, and customer engagement.
A new report reveals CFOs and CIOs in ANZ are tightening collaborations to ensure technology investments deliver tangible business results.
Andrew Foot of Dynatrace has discussed their cloud migration progress and strategic successes, with a whopping $1.5 billion in annual recurring revenue.
Contrarian advice for tech founders: avoid early capital raising, don't aim for unicorn status, embrace unscalable tasks, and ignore early awards.
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
Hexaware's new Gen AI App, now available on AWS Marketplace, helps eCommerce retailers automate product descriptions and boost customer engagement through AI.
Michael McCarthy, a veteran of the Australian financial markets, has been appointed as the chief commercial officer of online trading platform moomoo Australia.
Alcatel-Lucent Enterprise partners with One-Net Communications to boost DAC solutions in Singapore, aimed at sectors like hospitality and transport.
Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.
Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.
IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.
Businesses are leveraging immersive phygital experiences, blending physical and digital interactions, to enhance customer engagement.
CommBank's app now includes Travel Booking and car buying services as it aims to enhance digital engagement among its 8.5 million active users.
Singapore-based SleekFlow has named Gao Lei, former LinkedIn China CTO, as its new Chief Technology Officer to spearhead tech transformation and innovation.