Customer engagement Stories - Page 22

Global Stories

Customer engagement stories

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025

Hybrid Cloud

Google Cloud launches Gemini Enterprise to bring AI to all staff

Google Cloud launches Gemini Enterprise, a platform to bring advanced AI tools and automation to all staff across businesses globally.

By Sean Mitchell • 6 min read • Fri, 10th Oct 2025

Digital Transformation

Hexaware urges unified AI strategy as CX scores continue to fall

Hexaware warns falling global customer experience scores need a unified AI strategy, urging businesses to integrate tools for personalisation and efficiency.

By Shannon Williams • 3 min read • Thu, 9th Oct 2025

Fintech

Tata Communications launches Voice AI for real-time fintech chats

Tata Communications unveils Voice AI platform for real-time, multilingual fintech chats, enhancing speed, security, and seamless automation in financial services.

By Catherine Knowles • 3 min read • Wed, 8th Oct 2025

Data Analytics

Teradata launches AI-driven customer intelligence package to boost CX

Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.

By Melvin Hipolito • 4 min read • Wed, 8th Oct 2025

Digital Transformation

Knowby Pro wins Tasmanian innovation prize for training tech

Tasmania's Knowby Pro wins 2025 Telstra innovation award for its AI-driven platform simplifying workplace training with bite-sized video and text instructions.

By Kaleah Salmon • 4 min read • Wed, 8th Oct 2025

DevOps

Org Group invests in HappyPath Labs to boost CX technology reach

Org Group has taken a minority stake in Irish start-up HappyPath Labs to expand its reach in AI-driven customer experience technology for contact centres.

By Kaleah Salmon • 3 min read • Wed, 8th Oct 2025

Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025

Customer Experience

Pax8 appoints Tom Gavin to lead global marketing strategy & AI push

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025

Data Protection

AI & trust reshape customer experience as stakes for brands rise

As AI reshapes customer experience, brands must build trust with seamless, personal digital interactions or risk losing consumers amid rising expectations.

By Kaleah Salmon • 4 min read • Tue, 30th Sep 2025

Unified Communications

Consilium expands AI apps for Webex Contact Centre worldwide

Consilium Software has launched new AI-powered apps for Webex Contact Centre, enhancing quality management and voice automation across North America and Asia Pacific.

By Melvin Hipolito • 3 min read • Tue, 30th Sep 2025

Software-as-a-Service

NiCE names Jeff Comstock as President to drive CX innovation

NiCE has appointed Jeff Comstock, former Microsoft VP, as President to lead innovation and expand AI-driven customer experience from October 2025.

By Melvin Hipolito • 3 min read • Mon, 29th Sep 2025

Customer Experience

TrueDialog elevates Amanda McGuckin Hager to dual executive role

Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.

By Jed Nykolle Harme • 3 min read • Fri, 26th Sep 2025

Stories from Other Regions

Customer engagement stories

Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025

Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025

Data Analytics

Customer data foundations critical for brands transformation in AI era

Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.

By Billy Loizou • 5 min read • Wed, 8th Oct 2025

Data Analytics

SAP unveils AI-driven advances to unify business data & apps

SAP has launched AI-driven updates to its Business Suite, unifying data, apps and AI to boost smarter decisions and faster execution across enterprises.

By Sean Mitchell • 4 min read • Tue, 7th Oct 2025