Customer engagement stories
Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.
Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.
Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.
Kyndryl Consult and VML Enterprise Solutions have partnered to enhance customer engagement using AI, data, and modern infrastructure across industries.
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Alcatel-Lucent Enterprise has launched its Rainbow Hub cloud platform in Australia, enhancing unified communications for businesses via local partnerships.
NiCE has topped the 2025 Gartner Magic Quadrant for CCaaS, leading in both Ability to Execute and Completeness of Vision for the first time.
McDonald's Australia launches a digital-only Monopoly via the MyMacca's app, offering daily prizes including an AUD $52,000 rent top-up and a 2025 Isuzu SUV.
NiCE has acquired Cognigy, merging their AI to enhance global customer experience platforms with advanced conversational and agentic AI technology.
Recent APRA rules and rising outages have pushed Australian firms to prioritise reliable, AI-driven customer experiences over mere interface design.
Despite 99% leaving key features unused, 92% of eCommerce marketers remain confident their martech stacks meet business goals amid staff and AI challenges.
The UK Data Act 2025 offers retailers clearer rules on data use, potentially boosting revenues by GBP £10 billion as marketing strategies evolve.
European consumers show cautious optimism towards AI easing Black Friday shopping, with 44% positive but 40% concerned over data privacy and personalisation.
Hong Leong Finance's HLF Digital app has topped SGD $1 billion in transactions since August, boosting fixed deposits and customer engagement.
Derek Kudsee has been named Managing Director of Unit4 Financials by Coda to lead AI-driven transformation in financial management and customer engagement.
A survey shows 70% of Australians plan to boost spending as interest rates fall, but demand better deals and stable prices before making big purchases.
Paysecure launches a dynamic cashier offering merchants customised payment flows, boosting conversion rates by 7% and raising deposit values by 35%.
Banks can speed up the home energy transition by offering green mortgages that fund retrofits, lowering costs and cutting household emissions effectively.
Spreetail launches Promise Pro, using smart routing to speed up large item deliveries with real-time updates and swift shipping promises across platforms.
Black Friday and Cyber Monday 2024 saw UK transactions rise 9.5%, with a 119% increase in loyalty sign-ups, highlighting retail's huge Q4 potential.