The Ultimate Guide to Data Analytics
2025 edition
Overview
Without analysis, data is essentially untapped potential in much the same way that a seam of minerals underground is valuable but only if exploited. Data analytics describes the processing of data (often by data scientists, but also by appropriately-equipped people in line-of-business positions) to find trends or patterns, in support of decision-making, or the discovery of new opportunities (for example, cross- or upselling). Data Analytics can be performed with relatively simple tools like spreadsheet programs, or it can be performed by purpose-designed specialized systems and software.
Analyst reports

IDC on Digital twins
SAS Viya expands AI tools with new offerings & cloud se...
Today

Gartner on AI
Gartner names Apromore a leader in 2025 process mining ...
Last month

Gartner on UC
ANZ firms ramp up AI agent adoption to stay competitive...
Last month

Gartner on CX
CData unveils cloud service after $350 million backing
Last month

IoT Analytics on Digital Transformation
Enterprise IoT systems now track 166,000 assets daily
Last month
Featured news

About Big Data
How the Orlando Magic are reinventing fandom with data ...
Today

About Digital Transformation
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month
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About Big Data
Exclusive: Nuix CEO warns 'poor data in AI only results...
Last month

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

About Data Protection
Exclusive: Businesses face growing challenges in managi...
Fri, 21st Feb 2025
Expert columns

By Adam Bowles of OneAdvanced
The rationale for positioning businesses to thrive in a...
Yesterday

By John Bates of SER Group
Think AI will fix info overload? Think again
2 days ago

By Steve Leeper of Datadobi
What businesses can learn from 15 years of data growth
Last week

By George Dragatsis of Hitachi Vantara
Australian organisations have two key reasons to double...
Last month

By Billy Loizou of Amperity
Achieve True Personalisation with AI-Powered Customer D...
Last month
Interviews

Discussing Big Data
How the Orlando Magic are reinventing fandom with data ...
Today

Discussing Digital Transformation
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month
.webp)
Discussing Big Data
Exclusive: Nuix CEO warns 'poor data in AI only results...
Last month

Discussing Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

Discussing Data Protection
Exclusive: Businesses face growing challenges in managi...
Fri, 21st Feb 2025
More expert columns

By Thomas Palmer of OneStream Software
Navigating uncertainty: How CFOs can build resilience i...
Last month

By Sarah Jarvis of Eagle Eye Solutions
Why we need to be all-in on Personalisation
Last month

By Sharath Muddaiah of G+D
How will the collective integration of Smart labels, Io...
Last month

By Dave Glaser of Dwolla
Beyond the transaction: How modern payment infrastructu...
Last month

By Simon Laskaj of Confluent
Revolutionising manufacturing: How data streaming drive...
Mon, 31st Mar 2025

By Terry Smagh of Infor
Transforming manufacturing: The power of AI in Industry...
Tue, 25th Mar 2025
Top players
Recent news

About Business Intelligence
SAS Viya launches agentic AI framework for ethical deci...
Today

About Gaming
SAS & Epic Games bring digital twins to modern factorie...
Today

About Disaster Recovery
Businesses turn to quantum AI despite high costs & conf...
Today

About Cloud Services
AI reshapes data centre energy, cooling & sustainabilit...
Yesterday

About Business Intelligence
Safe Software unveils FME updates for secure API & AR d...
Yesterday
More news

About Big Data
Snowflake boosts AI data cloud for automotive sector gr...
Yesterday

About Software-as-a-Service
BillingPlatform launches BP Copilot, an AI assistant fo...
Yesterday

About Customer Relationship Management
ServiceNow unveils agentic AI platform built for trust ...
Yesterday

About Customer Experience
Ageas deploys LexID to unify customer records and servi...
Yesterday

About Business Intelligence
Blue Yonder unveils AI agents to transform supply chain...
2 days ago
Even more news

About Digital Transformation
Insurwave & Osprey unite to transform aviation risk ins...
3 days ago

About Internet of Things
Australian firms lag in attack surface risk management ...
Last week

About Revenue management
IDeaS Cruise RMS wins top TravelTech award for innovati...
Last week

About Elections
Social media & influencers reshape narrative ahead of e...
Last week

About DevOps
Amperity launches AI agent to unify fragmented customer...
Last week
Job moves

Move at Ernst & Young
Publicis Sapient appoints data & AI lead for Australia
Yesterday

Move at SAP
Teradata appoints John Ederer as Chief Financial Office...
Yesterday

Move at Teradata
Tim McIntire named Chief Technology Officer at Hyland
2 days ago

Move at SAP
John Ederer appointed Chief Financial Officer at Terada...
3 days ago

Move at Nasdaq
Allvue boosts AI & data with new hires & R&D investment
Last week
Other guides
You can read other related guides from Marketing Technologies, Planning, Artificial Intelligence, Digital Transformation, and Customer Experience.
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