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Customer engagement Stories - Page 5

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Customer engagement stories

Zoom appoints Frank Skiffington to lead ANZ growth
Software-as-a-Service

Zoom appoints Frank Skiffington to lead ANZ growth

The hire puts a veteran sales executive in charge as Zoom seeks deeper partner ties and wider customer uptake across Australia and New Zealand.

By Mark Tarre • 4 min read • Last month
8x8 wins Gold for Engage at New York design awards
Software-as-a-Service

8x8 wins Gold for Engage at New York design awards

Customer-facing staff may handle chats and calls more easily after 8x8 Engage won Gold at the NY Product Design Awards.

By Sean Mitchell • 3 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Last month
Nearly 18% of business emails fail to reach inboxes
Software-as-a-Service

Nearly 18% of business emails fail to reach inboxes

Inbox failures are leaving as much as 20% of email ROI at risk, as senders struggle to measure returns and improve deliverability.

By Shannon Williams • 4 min read • Last month
Twilio survey finds conversational AI adoption gap widens
Unified Communications

Twilio survey finds conversational AI adoption gap widens

Direct use is boosting trust in conversational AI, with 82% of active users reporting measurable value and many still wary of deployment costs.

By Shannon Williams • 3 min read • Last month
Accordion buys A5 to deepen Salesforce consultancy
Customer Relationship Management

Accordion buys A5 to deepen Salesforce consultancy

The deal gives private equity clients wider Salesforce support across sales, pricing and revenue systems, plus delivery teams in three regions.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Infobip embeds AI across operations at DevDays 2026
Unified Communications

Infobip embeds AI across operations at DevDays 2026

AI is now being woven into product development and internal workflows as the cloud communications group marks 20 years in business.

By Sean Mitchell • 4 min read • Last month
Cisco says Wi-Fi spend shifts to growth as AI bites
Firewalls

Cisco says Wi-Fi spend shifts to growth as AI bites

Rising AI traffic is pushing firms to treat wireless upgrades as a growth bet, with most planning bigger budgets and faster refreshes.

By Sean Mitchell • 4 min read • Last month
Easter marketing peaks in final week, Klaviyo finds
Customer Experience

Easter marketing peaks in final week, Klaviyo finds

Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.

By Kaleah Salmon • 3 min read • Last month
Keyloop buys Motortech.ai to boost Fusion AI tools
Digital Transformation

Keyloop buys Motortech.ai to boost Fusion AI tools

Dealers could cut missed leads as an always-on chatbot from Motortech.ai is folded into Keyloop's Fusion retail platform.

By Catherine Knowles • 3 min read • Last month
Personetics & Atomic partner on in-app deposit switching
Data Analytics

Personetics & Atomic partner on in-app deposit switching

Banks will be able to prompt customers to switch salary payments and bills inside their apps, aiming to boost deposit growth and track uptake.

By Catherine Knowles • 3 min read • Last month

Stories from Other Regions

Customer engagement stories

Dig appoints Ideal World Co-founder Paul Wright to board
Fintech

Dig appoints Ideal World Co-founder Paul Wright to board

Boardroom support for Dig’s expansion into consumer fintech has been bolstered by Ideal World co-founder Paul Wright’s appointment.

By Sofiah Nichole Salivio • 3 min read • Last month
Narwhal Labs raises GBP £20 million for DeepBlue OS
Software-as-a-Service

Narwhal Labs raises GBP £20 million for DeepBlue OS

The Bristol startup’s pay-as-you-use platform targets firms in regulated sectors that need to automate customer contacts without long deployments.

By Mark Tarre • 3 min read • Last month
Advania names new UK CFO & CMO following expansion
Digital Transformation

Advania names new UK CFO & CMO following expansion

Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.

By Mark Tarre • 3 min read • Last month
Cox Business launches AI contact centre with RingCentral
Customer Relationship Management

Cox Business launches AI contact centre with RingCentral

Businesses gain an AI-enabled contact centre with omnichannel support, as Cox Business broadens its portfolio beyond traditional telecoms services.

By Catherine Knowles • 3 min read • Last month
Stampede launches SNAPguard for hospitality guest Wi-Fi
Software-as-a-Service

Stampede launches SNAPguard for hospitality guest Wi-Fi

Hospitality operators could see faster guest logins and better data capture, as the system links public Wi-Fi access with marketing tools.

By Kaleah Salmon • 3 min read • Last month
NeonNow launches AI customer platform across 170 markets
Software-as-a-Service

NeonNow launches AI customer platform across 170 markets

Partners can now sell voice, messaging and AI-led service tools in 170 markets as the Sydney-founded firm expands overseas.

By Kaleah Salmon • 3 min read • Last month