Customer engagement stories - Page 4

Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.

Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

Switching to a subscription model is a great way to maximise revenue, provided you avoid these common obstacles.

Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

Reltio has launched AI enhancements for its customer 360 platform, featuring advanced security and dynamic segmentation to improve customer experiences.

GlobalLogic has been honoured as HashiCorp's EMEA SI Partner of the Year, showcasing their collaborative approach and innovation in digital engineering.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

DataStax has launched its AI Platform in collaboration with NVIDIA to accelerate AI development, claiming a 60% reduction in development time.

RingCentral has acquired a PAN-India licence for its UCaaS and CCaaS offerings, enhancing opportunities for Australian firms in the Indian market.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

Cogo and Tandem Bank are deepening their partnership to introduce a carbon management feature in Tandem’s banking app, promoting greener consumer choices.

Esendex has launched a new self-serve feature on its WhatsApp Business Platform, streamlining how businesses engage with customers ahead of Black Friday.

A new study reveals that 70% of telecommunications firms are adopting generative AI, outpacing other sectors in investment and implementation.

Infosys and Microsoft are strengthening their partnership to enhance generative AI adoption globally, promising improved efficiency across several key sectors.

Kentico will host its Partner Connections 2024 events in Prague on October 8-9 and Miami on November 12-13, showcasing new features of Xperience.

Haymarket Media Group has adopted Amperity's AI-driven customer data platform to enhance personalisation and drive revenue across its global brands.

Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.

Twilio integrates OpenAI's Realtime API, allowing over 300,000 clients to enhance voice experiences using the multilingual, multimodal GPT-4o model.

Rob Waite discusses Wasabi's growth strategy, robust cloud security, and customer success, highlighting its straightforward pricing model and expanding brand presence.

Australian brands, including July and Hey Bud, are experiencing remarkable growth by adopting Attentive’s mobile marketing, leading to a 125% revenue rise.