Social Media stories - Page 5

Generation Z is forecasted to become the wealthiest generation ever, with global spending projected to hit $12 trillion by 2030.

Adobe’s 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.

A new CommBox survey highlights UK's generational rift in customer service preferences, with Gen Z favouring digital channels while older consumers still prefer phone calls.

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

The LJ Hooker Group is launching Acceler8, an ecosystem of digital tools to enhance marketing and efficiency, just in time for the spring selling season.

UK consumers are poised to increase holiday spending for 2024, even if it means trimming expenses elsewhere, according to Coveo's latest research.

Proofpoint unveiled significant platform enhancements, aiming to tackle a broad spectrum of cyber threats through adaptive, user-focused security measures.

Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.

Proofpoint launches its new Digital Communications Governance solution, promising AI-driven insights and robust compliance for organisations across major digital channels.

New research by ExpressVPN reveals 32% of Brits delete messages or photos to shield them from partners. Nearly 23% value digital privacy over GBP £1 million.

Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.

AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.

A Kaspersky survey reveals 61% of consumers fear posthumous digital identity theft, highlighting ethical concerns and privacy issues in the digital age.

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

Ransomware attacks surged by 20% in July, targeting critical sectors like industry and healthcare, reports NCC Group, with North America facing 220 incidents.

Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.

impact.com launches impact.com/advocate in Southeast Asia to boost brand trust through customer referrals and social media influence, addressing modern consumer behaviour.

E-commerce in Australia and New Zealand is surging with 83% and 77% of online shoppers purchasing monthly, despite rising concerns over data privacy.

Fiverr has acquired AutoDS, boosting its eCommerce capabilities by integrating advanced dropshipping tools and expanding its reach to thousands of entrepreneurs.

Netsafe launches the Snapchat Family Toolkit, designed to help New Zealand parents ensure safer social media use for teens.