Opinion stories - Page 20

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.

AI-powered music therapies promise relief for dementia and Parkinson's patients, but tangled licensing rules could stall life-changing apps.

Music tech boss Con Raso predicts AI, anti-fraud tools and fan-powered models will reshape streaming, gaming and DSP catalogues by 2026.

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

Cybersecurity teams face digital border taxes, AI-first clouds, agentic AI threats and the end of VPNs as 2026 reshapes digital risk.

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

As AI drives explosive data growth, enterprises are rethinking storage, putting HDDs at the core of scalable, efficient, future-proof design.

Online gaming faces a hidden surge of fake players; here's how operators can detect bots, fraudsters and protect fair play at scale.

Enterprises must ditch open-world hype and build deterministic, event-driven AI agents that reliably automate closed-world workflows at scale.

By 2026, AI will transform procurement with specialised models, transparent governance, autonomous agents, and new security standards boosting trust and efficiency.

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.

AI powered by Reinforcement Learning is revolutionising cybersecurity, enhancing vulnerability detection and cutting false positives in threat testing.

In 2026, choosing a BPO partner means valuing AI adoption, orchestration skills, compliance and proven business benefits over just cost savings.

Bad data is undermining AI success, causing costly productivity losses, eroding trust, and risking regulatory penalties in organisations worldwide.

APAC's booming USD 5.6 trillion grocery market faces delivery delays as retailers strive to ensure fast, accurate online order fulfilment and customer satisfaction.

Nearly half of daily emails are spam; choosing the right CRM email tool boosts engagement by tracking deliverability and customer behaviours.

Shopify merchants face a new challenge: real-time multilingual messaging to support global shoppers beyond translated storefronts, boosting trust and sales.