Opinion stories - Page 19

AI in 2026 will bring harsher harms and huge gains, forcing business to prioritise governance, greener models and pragmatic industrial uses.

Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.

AI-driven fraud, deepfakes and synthetic IDs are redefining 2026 risk, forcing firms to ditch reactive tools for layered, intelligent defence.

Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.

Generative AI promises transformation, but without modern, rigorous data governance frameworks, projects risk failure, fines and lost trust.

Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.

Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.

North Korean hackers stole USD $300M via fake Zoom calls; robust identity checks could have broken the scam's chain of trust.

As cross-border payments soar towards USD $1 quadrillion, businesses race to tackle identity fraud with AI, biometrics and smarter data.

In 2026, agentic AI, digital twins and AR wearables shift from hype to daily tools, reshaping how security risks are detected and managed.

Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

ELMO Software is shifting from reactive HR to AI-native, human-centred systems that predict needs, boost productivity and preserve trust.

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

APAC firms are shifting from AI pilots to real-time, scaled deployments in 2026 as data, ROI demands and regulation rapidly converge.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

Non-technical teams can learn to embrace AI by champion-led experiments, simple tools and clear leadership to boost productivity safely.