Customer engagement stories
Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.
Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.
Fortinet has appointed Dale Nachman as Regional Director for Australia and New Zealand, bolstering its cybersecurity leadership in the region.
Kaspersky has unveiled significant upgrades to its Partner Program for Managed Security Service Providers, aiming to better support evolving partner needs into 2025.
Seismic is set to unveil its Winter 2025 Product Release, featuring AI-driven tools designed to enhance efficiency for revenue leaders and their teams.
PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.
Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.
Linnworks is unveiling new features on its Connected Commerce Ops platform at the upcoming Linnovation showcase, enhancing support for retailers facing market changes.
LOGIC has unveiled its HX Series Interactive Flat Panels, certified by Google EDLA, promising to transform engagement in education, business and healthcare.
Gartner's research reveals that almost a third of organisations struggle with customer journey mapping, prompting Pega to unveil its GenAI-powered blueprint.
David Nuti of Extreme Networks discusses how AI is reshaping cybersecurity, streamlining security strategies for businesses amid growing digital threats.
Twilio has appointed Vaughan Webster as Senior Manager for Partners & Alliances in ANZ, starting February 2025, to enhance its AI-driven customer solutions.
Barracuda Networks has appointed Peter Alexander as Chief Marketing Officer to lead its market growth strategy and enhance cybersecurity solutions amid rising demand.
Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.
Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.
Jeremy Suddards has been appointed Chief Revenue Officer of Six Degrees, aiming to enhance client engagement and drive innovative technology solutions.
Afterpay is set to reintroduce its Mystery Market event during Afterpay Day, offering over AUD $100,000 in prizes and immersive virtual reality experiences.
Haloocom Technologies has opened its Regional Headquarters in Singapore, aiming to boost AI-driven business communications across South East Asia.
Fortinet has honoured its Australia Partner of the Year winners for 2024, recognising their pivotal contributions to cybersecurity and customer engagement.
X-PHY has appointed Wayne Maw as General Manager for the US, aiming to bolster its cybersecurity operations and customer engagement across North America.