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Customer engagement Stories - Page 18

Global Stories

Customer engagement stories

AI reshapes CFO challenges as investor scrutiny shifts focus
Data Analytics

AI reshapes CFO challenges as investor scrutiny shifts focus

Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.

By Jake MacAndrew • 3 min read • Sat, 22nd Nov 2025
Consilium unveils UniCampaign 15 with AI for smarter outreach
Customer Relationship Management

Consilium unveils UniCampaign 15 with AI for smarter outreach

Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Salesforce debuts Agentforce Commerce for AI-driven retail sales
Digital Transformation

Salesforce debuts Agentforce Commerce for AI-driven retail sales

Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.

By Sean Mitchell • 4 min read • Fri, 21st Nov 2025
Online Instruments opens AV experience centres in India & Dubai
Digital Signage

Online Instruments opens AV experience centres in India & Dubai

Online Instruments has launched new offices with AV experience centres in Chennai, Hyderabad, and Dubai to boost enterprise and education technology services.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
Retail brands to send 3.9 billion messages in 2025 season
Customer Experience

Retail brands to send 3.9 billion messages in 2025 season

Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
Gen Z shoppers to prioritise personal values over discounts
Customer Experience

Gen Z shoppers to prioritise personal values over discounts

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Countly unveils faster analytics & AI-ready platform for enterprises
Data Protection

Countly unveils faster analytics & AI-ready platform for enterprises

Countly launches a faster analytics platform with an AI-ready pipeline and privacy-focused assistant to boost enterprise AI and data control.

By Melania Watson • 3 min read • Thu, 20th Nov 2025
Stop falling into the trap of tech for tech's sake
Customer Experience

Stop falling into the trap of tech for tech's sake

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

By Joseph McCarthy • 4 min read • Thu, 20th Nov 2025
SAS earns top marks for customer interaction software leadership
Gaming

SAS earns top marks for customer interaction software leadership

SAS has been named a leader in real-time interaction software for its Customer Intelligence 360, excelling in AI and data-driven customer engagement.

By Shannon Williams • 2 min read • Thu, 20th Nov 2025
Driving outstanding customer experience with customer centricity and supportive technology
Data Analytics

Driving outstanding customer experience with customer centricity and supportive technology

Businesses must blend human interaction with digital innovation to deliver personalised, customer-first experiences that build trust and simplify processes.

By Andrew Borthwick • 4 min read • Thu, 20th Nov 2025
Avanade launches Agentic Platform to boost AI in mid-market firms
Customer Experience

Avanade launches Agentic Platform to boost AI in mid-market firms

Avanade unveils its Agentic Platform to help mid-market firms with revenues from USD $300M to $5B unlock real benefits from AI initiatives efficiently and securely.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025

Stories from Other Regions

Customer engagement stories

CPaaS set to surpass contact centres as data & RCS evolve
Unified Communications

CPaaS set to surpass contact centres as data & RCS evolve

By 2026, CPaaS may surpass traditional contact centres as RCS adoption and AI drive automated, interactive customer engagement experiences.

By Jake MacAndrew • 3 min read • Sat, 22nd Nov 2025
European eCommerce marketers struggle with Black Friday personalisation
Customer Experience

European eCommerce marketers struggle with Black Friday personalisation

Nearly all European eCommerce marketers view personalisation as vital, yet 27% find it hard to tailor Black Friday offers amid heavy workloads.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
Marketers struggle to personalise Black Friday offers despite need
Customer Experience

Marketers struggle to personalise Black Friday offers despite need

Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
Addepar names Peter O'Brien & Janeen France to top roles
Fintech

Addepar names Peter O'Brien & Janeen France to top roles

Addepar appoints Peter O'Brien as Chief Revenue Officer and Janeen France as Chief Client Officer, boosting leadership amid European expansion.

By Melvin Hipolito • 3 min read • Fri, 21st Nov 2025
Goodbye Bots, Hello Conversations: How GenAI is Transforming Telco Customer Service
Digital Transformation

Goodbye Bots, Hello Conversations: How GenAI is Transforming Telco Customer Service

GenAI is revolutionising telco customer service by replacing rigid bots with natural conversations, enhancing personalisation and speeding up support resolution.

By Amir Mehmood • 5 min read • Fri, 21st Nov 2025
AUTO1 Group wins Twilio 2025 EMEA Star Builder Award for innovation
Unified Communications

AUTO1 Group wins Twilio 2025 EMEA Star Builder Award for innovation

AUTO1 Group has won Twilio's 2025 EMEA Star Builder Award for innovative use of messaging and verification APIs to enhance its used car trading platform.

By Melvin Hipolito • 2 min read • Thu, 20th Nov 2025
Singapore firms set to boost AI spend to SGD $18.9m amid data gaps
Data Analytics

Singapore firms set to boost AI spend to SGD $18.9m amid data gaps

Singapore firms plan to boost AI spending to SGD $18.9m this year, with rising ROI but face challenges in workforce skills and data integration.

By Melania Watson • 3 min read • Thu, 20th Nov 2025