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Branding Stories - Page 3

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Branding stories

SBM Marketing Communications details Lumitas rebrand
Digital Transformation

SBM Marketing Communications details Lumitas rebrand

Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.

By Sean Mitchell • 4 min read • Wed, 1st Jul 2026
Optimizely study finds marketers cut corners on AI
Digital Transformation

Optimizely study finds marketers cut corners on AI

Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.

By Sofiah Nichole Salivio • 4 min read • Tue, 30th Jun 2026
Trae adds Design Mode to Work platform for prototypes
Software-as-a-Service

Trae adds Design Mode to Work platform for prototypes

The new mode could speed early product work by letting teams turn plain-language ideas into branded mock-ups and prototypes without switching tools.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 30th Jun 2026
Syft updates analytics platform with live client reports
Fintech

Syft updates analytics platform with live client reports

Accountancy firms can now send clients password-protected browser reports with drill-down views, reducing reliance on static PDFs and logins.

By Karen Joy Bacudo • 7 min read • Wed, 24th Jun 2026
NTT DATA launches AI agent for consumer goods planning
Data Protection

NTT DATA launches AI agent for consumer goods planning

Product teams may get concepts to review in minutes rather than months as the new service aims to speed early decisions on brand fit and compliance.

By Sofiah Nichole Salivio • 4 min read • Tue, 23rd Jun 2026
Tim Cahill backs Nardo's AUD $1m sports tech round
Digital Transformation

Tim Cahill backs Nardo's AUD $1m sports tech round

The funding will help the clubwear platform expand into the US, UK and Middle East as it tackles a manual supply chain for grassroots teams.

By Mark Tarre • 3 min read • Thu, 4th Jun 2026
AI boosts domain values as trust becomes key online
Digital Transformation

AI boosts domain values as trust becomes key online

Strong domains are set to become more valuable as AI makes it easier for small teams to launch websites and apps, a survey found.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 28th May 2026
Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Sat, 23rd May 2026
Silent Push appoints Thomas Bain as Chief Marketing Officer
Security Operations Centres

Silent Push appoints Thomas Bain as Chief Marketing Officer

As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.

By Sofiah Nichole Salivio • 4 min read • Thu, 14th May 2026

Stories from Other Regions

Branding stories

Primary Comms Group absorbs Hardman team in sector push
Agricultural Technology

Primary Comms Group absorbs Hardman team in sector push

The deal gives agriculture and industrial clients broader communications support as specialist agencies chase scale in policy-driven sectors.

By Sean Mitchell • 3 min read • Thu, 2nd Jul 2026
Aston Martin Aramco signs cybersecurity deal with Zscaler
Data Protection

Aston Martin Aramco signs cybersecurity deal with Zscaler

The deal will secure race data and engineering systems across Aston Martin Aramco's operations as Formula One teams face rising cyber risk.

By Sofiah Nichole Salivio • 4 min read • Fri, 26th Jun 2026
The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Thu, 18th Jun 2026
Landmark Technologies names Adrian Kelly as Sales Director
Digital Transformation

Landmark Technologies names Adrian Kelly as Sales Director

The Dublin-based provider is sharpening its commercial push as it targets demand for cybersecurity and AI services in a crowded market.

By Sofiah Nichole Salivio • 4 min read • Tue, 16th Jun 2026
Zeller launches grants as hospitality operators face strain
Data Analytics

Zeller launches grants as hospitality operators face strain

Only 12% of Australian operators say now is a good time to open a venue, as rising costs and weaker spend squeeze margins.

By Mark Tarre • 4 min read • Fri, 5th Jun 2026
Shakepay opens Canada waitlist for physical prepaid card
Crypto

Shakepay opens Canada waitlist for physical prepaid card

Customers can move up the queue by tapping a virtual card in shops, as Shakepay uses a points game to roll out its new prepaid card.

By Karen Joy Bacudo • 3 min read • Tue, 26th May 2026
Bossit launches Start-up Navigator for NZ small firms
Data Analytics

Bossit launches Start-up Navigator for NZ small firms

Early-stage founders in New Zealand are being offered step-by-step help on tax, branding and cashflow as Bossit targets stronger business survival.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 14th May 2026
nmatic.ai & Alibi Studios launch hybrid AI VFX studio
Gaming

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.

By Sofiah Nichole Salivio • 4 min read • Thu, 7th May 2026