Branding stories - Page 2

A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.

IntelligenceBank acquires Red Marker to bolster AI-driven marketing compliance, aiming to slash regulatory fines and speed time to market for global brands.

Analytic Partners has acquired UK-based Magic Numbers to boost its presence in the UK and EMEA markets. The move aims to integrate their analytics expertise and enhance global outreach.

Crunchyroll will unveil a refreshed brand identity at SDCC, featuring a modernised logo, updated font, vibrant colours, and new anime-inspired elements.

NetSPI unveils a unified security platform featuring AI and automation to help businesses tackle exposure risk and security vulnerabilities proactively amid rising ransomware threats.

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

The Brand Safety Alliance's new GlobalBlock service will include Unstoppable Domains to extend domain blocking protections, countering brand impersonation and IP hijacking on Web3 extensions.

A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.

Australian businesses could lose $74bn due to poor out-of-hours customer service, according to a study by Qualtrics, citing growing consumer frustration with inadequate after-hours support.

Nemetschek Group reveals merger of its AEC brands, ALLPLAN, FRILO, and SCIA, to heighten data-driven design-to-build workflows under the ALLPLAN umbrella and boost productivity in the construction sector.

First Commonwealth Federal Credit Union enhances internal communication and employee engagement via a strategic partnership with ScreenCloud.

Cybersecurity firm ReliaQuest reports a rising trend in 'quishing', a cyber attack targeting QR code users, with a 51% leap in incidents in September 2023.

CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.

Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.

Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.

Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.

Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.

After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.