Advertising Technologies (Adtech) stories - Page 14
What does all the online advertising jargon actually mean?
Sun, 1st May 2022
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martech
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techday
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adtech
Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.
Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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marketing
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techday
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.
Why digital advertising is dead at TechDay
Sun, 1st May 2022
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digital signage
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martech
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techday
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
Marketers need to catch up with changes in media consumption trends – Adobe
Thu, 25th May 2017
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martech
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cloud services
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adobe
Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.
Intimacy, mindset and innovation key for digital advertising success
Mon, 17th Nov 2014
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digital signage
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martech
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pwc
The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.
Mobile ad spend set to smash $18 billion
Thu, 23rd Jan 2014
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martech
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apple
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facebook
Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.
Ads fund free mobile videos
Tue, 17th Aug 2010
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martech
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movies
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swanbay
3 Hong Kong partners with Swanbay to provide free mobile videos featuring ads, expanding content offerings to sports, music, and movies.