Advertising Technologies (Adtech) stories - Page 12

Singapore's SQREEM Technologies acquires Melbourne's Trade Indy, pioneering a high precision, cookie-free audience targeting .

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.

Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.

Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.

Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.

Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.

Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.

Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.