TikTok stories

As Australia moves to ban social media for under-16s, TikTok faces intensified scrutiny over its security practices and controversial data collection methods.

New research indicates that while Asian super apps dominate the market, user growth has slowed markedly, with 499 million projected for 2024.

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

Mobile game Kinder World, born out of the pandemic, fosters mental wellbeing by merging virtual houseplant care with therapeutic activities.

Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.

Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.

Circana's new report reveals social e-commerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

Linnworks unveils Linnovation webinars for July 2024 and brings back Linn Academy in June 2025 to showcase ecommerce tech updates and foster industry collaboration.

Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.

V2 Digital's first State of AI in Australia report highlights early stages of AI adoption, barriers, and potential for business growth, with only 21% showing AI maturity.

Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.

Shopify's Southeast Asia Retail Report 2024 reveals 68% of regional retailers will up social commerce spending amid economic challenges, driven by rising consumer engagement on platforms like TikTok.

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

New research by Bionic reveals the average UK adult spends 76% of waking hours online, highlighting concerns of excessive screen time and health impacts.

AI-generated misinformation is sparking regulatory calls in the UK, as satirical deepfakes and digital policy gaps threaten democracy and tech leadership.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.