Social Media stories - Page 23

A recent ANA study reveals 87% of brands still depend on clickthroughs to measure social media success, but it's conversions that truly show business value.

Facebook has faced criticism over recent research which manipulated users’ emotions, raising questions over ethics.

Despite claims of its demise, Facebook still reigns supreme among young users, debunking the myth of a mass exodus.

Chorus urged to extend #Gigatown prize as UltraFast Fibre offers its own gigabit service. Plans branded as a publicity stunt.

Millions of football fans from around the world will join the conversation about the 2014 World Cup on Facebook.

Teens are shunning Facebook in favor of other social media sites, showing a shift towards segmenting social media use.

Social networking across New Zealand has become a little more neighbourly, with the launch of a private social network for Kiwi neighbourhoods.

Cloak app launches as the antisocial network, using location data to help users avoid unwanted run-ins with friends.

No matter how long we have phones or tablets, there are always new articles around the web about how much time we are spending on them.

Facebook's new 'ask' button lets users query their friends' relationship status directly, igniting mixed feelings about privacy and online social norms.

After a month of silence, 24/7 Hosting NZ breaks its AWOL streak, but for their Kiwi customers, the damage is already done and trust is shattered.

24/7 Hosting NZ, a supposedly budget-friendly web hosting company in New Zealand, has left angry customers unable to contact them for up to a month.

With trillions of clicks occurring every day on Facebook, the social platform is a tempting target for spammers and criminals.

Twitter introduces mute feature, letting users silently sideline noisy tweeters without the drama of unfollowing.

Secret, the latest viral app, lets users post anonymous thoughts without judgement. Created by ex-Google and Square employees, it promises true anonymity.

Gartner insists enterprise apps must evolve with a focus on agility to fully exploit cloud and mobile tech, reshaping development practices.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

Social media users in New Zealand are being urged to manage their privacy settings and be mindful of who sees their posts, in light of Privacy Awareness Week.

You can say this about Facebook and Mark Zuckerberg: once they got the memo about mobile, internalised it and then made it an operational imperative.

Facebook's Q1 2014 results show a slowdown in revenue growth from Q4 2013, but mobile advertising continues to lead the way.