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Apple unveils M5 Macs & Studio Displays with AI focus
Displays

Apple unveils M5 Macs & Studio Displays with AI focus

Apple launches M5-powered MacBook Air and Pro plus new Studio Displays, pushing on-device AI, faster storage and Thunderbolt 5 connectivity.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 4th Mar 2026
Asus targets 30% APAC notebook share with AI, partners
Digital Transformation

Asus targets 30% APAC notebook share with AI, partners

Asus courts 215 APAC partners in Sydney, tying AI PCs and omnichannel retail to an ambitious 30% consumer notebook market share goal.

By Mark Tarre • 4 min read • Tue, 10th Feb 2026
Explainer: Why service and repair shops are disappearing
Supply Chain

Explainer: Why service and repair shops are disappearing

Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.

By Sofiah Nichole Salivio • 4 min read • Thu, 22nd Jan 2026
AI notebook prices drop as retailers face tough trade-offs
Semiconductors

AI notebook prices drop as retailers face tough trade-offs

AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
Qualcomm unveils Snapdragon X2 Plus for Copilot+ PCs
Unified Communications

Qualcomm unveils Snapdragon X2 Plus for Copilot+ PCs

Qualcomm debuts Snapdragon X2 Plus chip, promising faster, more efficient Copilot+ Windows 11 laptops arriving from major brands in 2026.

By Sean Mitchell • 4 min read • Tue, 6th Jan 2026
HP debuts slimmer AI laptops & creator all-in-ones
Gaming

HP debuts slimmer AI laptops & creator all-in-ones

HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.

By Mark Tarre • 5 min read • Tue, 6th Jan 2026
Dell unveils thinner XPS 14 & 16, XPS 13 to return
Network Infrastructure

Dell unveils thinner XPS 14 & 16, XPS 13 to return

Dell debuts slimmer XPS 14 and 16 with faster AI performance and longer battery life, and promises an ultra-thin XPS 13 later this year.

By Mark Tarre • 5 min read • Tue, 6th Jan 2026
Lenovo posts record Q1 results with APAC revenue at USD $3.7b
Partner Programmes

Lenovo posts record Q1 results with APAC revenue at USD $3.7b

Lenovo posted record Q1 results with USD $18.8 billion revenue, driven by 39% APAC growth at USD $3.7 billion, excluding China, and doubled net income.

By Jed Nykolle Harme • 4 min read • Sat, 16th Aug 2025
Desktop PC sales surge in Europe, AI-ready notebooks gain ground
Artificial Intelligence

Desktop PC sales surge in Europe, AI-ready notebooks gain ground

Desktop PC sales in Europe rose 22% in early Q2 2025, outpacing notebooks, as AI-ready notebooks gain momentum amid commercial refresh cycles.

By Jed Nykolle Harme • 4 min read • Thu, 19th Jun 2025
PC market analysis reveals AI & Windows 11 potential
PC Market

PC market analysis reveals AI & Windows 11 potential

According to CONTEXT's latest analysis, the PC market is facing a shaky demand downturn but may rebound by 2025 thanks to AI advancements and Windows 11 upgrades.

By Sean Mitchell • 2 min read • Mon, 10th Feb 2025
Modest recovery predicted for global PC market in 2024
Artificial Intelligence

Modest recovery predicted for global PC market in 2024

CONTEXT forecasts a modest PC market recovery in 2024, driven by increased demand for replacement devices and technological enhancements amid stabilising economic conditions.

By Sean Mitchell • 2 min read • Fri, 20th Sep 2024

Stories from Other Regions

PC Market stories

AI boom drives PC component shortages, price rises
Storage

AI boom drives PC component shortages, price rises

AI data centre investment is starving Europe's PC market of key components, driving sharp RAM and SSD price rises into 2026.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Has 2025 seen a successful refresh to Windows 11?
Data Protection

Has 2025 seen a successful refresh to Windows 11?

Windows 11 now leads with 53.7% market share, but 2025's patches, bugs and pressure tactics have left many users unconvinced by the upgrade.

By Staff Writer • 4 min read • Mon, 22nd Dec 2025
Western Europe's PC market surges as Windows deadline looms
IT Industry

Western Europe's PC market surges as Windows deadline looms

Western Europe's PC market surged in October with double-digit revenue growth ahead of Windows 10's support deadline driving widespread device upgrades.

By Sean Mitchell • 3 min read • Thu, 27th Nov 2025
European PC market surges as Windows 10 deadline boosts AI sales
Artificial Intelligence

European PC market surges as Windows 10 deadline boosts AI sales

Europe's PC market surged in Q3 2025 as Windows 10 support ends, driving strong sales of AI-capable notebooks and desktops across businesses and consumers.

By Melvin Hipolito • 4 min read • Tue, 16th Sep 2025
European IT distributors see resilience as software & AI grow
Endpoint Protection

European IT distributors see resilience as software & AI grow

European IT distribution showed resilience in Q2 2025 with software and AI-driven hardware boosting growth despite tariff and networking challenges.

By Jed Nykolle Harme • 3 min read • Mon, 7th Jul 2025
New Zealand PC market slumps by 10.7% in 2023, says IDC report
PC Hardware

New Zealand PC market slumps by 10.7% in 2023, says IDC report

New Zealand's traditional PC market saw a steep 10.7% decline in 2023 with only 669,000 units shipped, says IDC report.

By Tom Raynel • 3 min read • Wed, 20th Mar 2024