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Opinion stories - Page 42

Dan martinez(2)

How esports is improving career prospects for growing numbers of students

Wed, 17th Apr 2024
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edutech
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gaming
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digital entertainment
Esports' integration into curricula is elevating students' career prospects by equipping them with crucial transferrable skills like teamwork, communication, and critical thinking, and exposing them to a myriad of job opportunities.
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Unlocking leadership excellence in the digital age: Satya Nadella's blueprint for tech leaders

Tue, 16th Apr 2024
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microsoft
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linkedin
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leadership
Satya Nadella's leadership ethos, combining authenticity, empathy, and intent, redefines success in the digital era, transforming both Microsoft's journey and tech industry paradigms.
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Accelerate global growth with an agile HR strategy

Mon, 15th Apr 2024
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uc
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cx
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martech
Business growth can be optimised by adopting an agile HR approach, enhancing speed and flexibility in response to global market shifts, according to a study and leading companies' practices.
Janice headshot

Four ways Automatic Content Recognition data unlocks advertising success

Thu, 11th Apr 2024
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network infrastructure
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martech
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software development
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
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The rising threat of search engine ad abuse

Thu, 11th Apr 2024
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malware
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phishing
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martech
Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.
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Survival of the fittest: Indie agencies facing the AI battle

Wed, 10th Apr 2024
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lcnc
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ai
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software development
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
Sarah j

Loyalty, data and “The Golden Rule” behind customer success

Thu, 4th Apr 2024
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martech
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personalisation
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cdp
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.
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How attackers weaponise generative AI through data poisoning and manipulation

Thu, 4th Apr 2024
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malware
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uc
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firewalls
New forms of cyber risks emerge as attackers weaponise generative AI through data poisoning and manipulation, endangering the integrity of trusted systems and customer interactions.
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Streamlining carbon measurement for SMEs: The case for using spend-based data

Thu, 4th Apr 2024
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supply chain
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clean technologies
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sustainability
Spend-based data offers a quick, cost-effective route for SMEs to measure carbon emissions, aiding green-business goals and meeting increasing demands for sustainability.
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State of Digital Trust 2024: The antithesis of trust is overconfidence

Wed, 3rd Apr 2024
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iot
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supply chain
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cybersecurity
DigiCert's 2024 State of Digital Trust report underlines the gap between perceived and actual digital preparedness, raising concerns over the complacency of enterprise leaders.
Joyce gordon v2

Unpacking AI-powered marketing with good versus poor quality data

Tue, 2nd Apr 2024
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cx
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martech
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personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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The imperative to go beyond backup, by focusing on cyber resilience & AI

Thu, 28th Mar 2024
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dr
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mfa
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advanced persistent threat protection
This World Backup Day Cohesity calls for a focus on cyber resilience & AI amid rising cyber threats.
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How clever UX design can encourage more effective climate action

Thu, 28th Mar 2024
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clean technologies
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sustainability
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opinion
Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.
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2024: The top 10 professional services firms (revenue + margins)

Wed, 27th Mar 2024
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power / energy
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schneider electric
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fujitsu
The top 10 global professional service firms of 2024 make significant contributions to the $6.02 trillion industry, driving revenue and operating margins.
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Transforming legal firms into tech-savvy visionaries – the paradox

Tue, 26th Mar 2024
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edutech
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ai
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cloud services
Despite acknowledging the benefits of technology, conservatism in legal firms is impeding the adoption of AI and legal tech tools; ongoing education and real-world examples may be the remedy.
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Navigating the tumultuous waves of Oracle Java pricing and licensing changes

Tue, 26th Mar 2024
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martech
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software development
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oracle
Oracle's Java pricing and licensing updates, shifting from usage-based to per-employee costs, send businesses seeking for alternative distribution channels amidst concern over increased operational expenditure.
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Data tampering is an underrated threat — get your backup ready

Mon, 25th Mar 2024
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firewalls
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dr
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ransomware
Data tampering's growing threat in the era of AI underscores the essential role of immutable backups in protecting business data.
Tony howell  1

Unlocking the complexity of managing classified data at scale

Mon, 25th Mar 2024
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cybersecurity insurance
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supply chain
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risk & compliance
Defence and industry tackle the delicate balance of managing scale, value extraction and security of classified data. Aiding this task, Policy Orchestration technology offers a solution.
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What are professional services? (examples + key statistics)

Mon, 25th Mar 2024
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devops
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supply chain
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apm
The professional services industry, valued at $6.02tn in 2022, incorporates diverse sectors from supply chain management to cybersecurity consulting.
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Why the external attack surface matters: An analysis into APAC-related threat activities

Fri, 22nd Mar 2024
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ransomware
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advanced persistent threat protection
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cybersecurity
An analysis by Rapid7 Labs highlights the importance of the external attack surface in APAC cybersecurity, shedding light on threat activities and how regionally-targeted campaigns are utilised by ransomware actors.