Digital Marketing stories - Page 4

Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.

Kentico will host its Partner Connections 2024 events in Prague on October 8-9 and Miami on November 12-13, showcasing new features of Xperience.

A new report reveals that influencer marketing is crucial for eCommerce growth in Southeast Asia, significantly impacting consumer behaviour in Singapore.

In an increasingly digital world, Australian businesses must recognise the power of memorable domain names to enhance brand presence and improve security.

Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.

Silverpush appoints Aom Wasinee Chongmeesuk as Country Director for Thailand, aiming to enhance AI-driven advertising strategies in the evolving market.

Australia’s Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

The LJ Hooker Group is launching Acceler8, an ecosystem of digital tools to enhance marketing and efficiency, just in time for the spring selling season.

Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

London-based agency MediaVision relocates to larger office amid growth surge, bolstering its team with high-profile hires.

IDHL moves into a 9,600 sq ft space at 10 South Parade, Leeds, with a new 10-year lease, doubling its office size to support its 400-strong workforce.

Google’s delay in removing third-party cookies offers temporary respite for agencies. Circana emphasises the need for precise data, launching Audiences for Australia to help optimise campaigns.

Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.

While 84% of Singapore companies use digital marketing, only 17% see a clear link to increased revenue, highlighting ROI measurement challenges.

Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.

Equity Trustees has partnered with Haast AI to streamline compliance in funds management, marking a significant step in digital innovation.

In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.

A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.