Digital Marketing stories - Page 2
Consumers favour 25% discount in exchange for emails
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data privacy
Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.
Weee! partners with Topsort to boost retail media strategy
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Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.
Free digital skills courses for young people in Wales
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digital transformation
A new initiative by The King's Trust, the Open University in Wales, and the Institute of Coding aims to bridge the digital skills gap with free courses for 16 to 30-year-olds.
Appsflyer adds AI layer to boost fraud prevention tool
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AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.
Megantic earns eight nominations at APAC Search Awards 2025
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Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.
Australian firms boost freelancer use for digital growth
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commerce systems
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ecommerce
Australian businesses are increasingly hiring skilled freelancers to navigate economic challenges, with demand for digital services surging dramatically.
Netcore Cloud expands collaboration with Google Cloud AI
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Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
Jaywing bolsters digital PR team with key new appointments
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Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.
Salesforce event in Auckland highlights AI transformation
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The Salesforce Agentforce World Tour in Auckland attracted over 1,300 attendees, showcasing the impact of autonomous AI agents on New Zealand businesses.
Study shows personalisation key to consumer loyalty in UK
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personalisation
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
New Future Stores opens on Oxford Street with GBP £20m boost
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A £20 million investment has launched Future Stores on Oxford Street, blending technology and immersive experiences in a novel retail model.
Getty Images enhances AI tools for custom product visuals
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digital marketing
Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.
Yahoo survey: ad leaders prioritise tracking over privacy
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data privacy
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government
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digital marketing
A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia’s Privacy Act.
Marketing shifts to AI-focused strategies in 2025
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In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.
Marketing faces a transformative AI-driven future by 2025
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The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.
MoEngage launches tools to boost Aussie market engagement
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personalisation
MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.
Impressive Labs launches support for in-house marketers
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digital marketing
Impressive has unveiled Impressive Labs, a new service designed to enhance in-house digital marketing teams while cutting agency costs.
AI drives Black Friday strategies for UK marketers & shoppers
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personalisation
A new report reveals that 54% of UK marketers are using AI for Black Friday pricing, while 31% of consumers plan to harness AI for deal hunting.
Kantar report reveals key marketing trends for 2025
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Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Xtend reports 113% revenue surge amid global expansion
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product management
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global expansion
Singapore's Xtend has reported a staggering 113% revenue increase in the first half of the 2024/2025 fiscal year, driven by global expansion and AI innovations.