TechDay India - India's technology news network
India
Search

Digital Marketing stories - Page 3

Story image
Exclusive: How Constant Contact is empowering small businesses
Thu, 20th Feb 2025
#
cx
#
martech
#
financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
Story image
Sitecore unveils over 250 AI-driven platform enhancements
Thu, 20th Feb 2025
#
devops
#
ecm
#
cx
Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.
Story image
Kolsquare launches carbon footprint tool for influencers
Wed, 19th Feb 2025
#
power / energy
#
cleantech
#
digital marketing
Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.
Story image
Nishant Arora named SVP of marketing at Netcore Cloud
Wed, 19th Feb 2025
#
saas
#
cx
#
martech
Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.
Story image
PushON appoints Liam Gibson to lead business development
Tue, 18th Feb 2025
#
ecommerce
#
digital marketing
#
social media
PushON in Manchester has appointed Liam Gibson as its new Business Development Manager, aiming to enhance growth in its eCommerce and digital marketing services.
Story image
Richard Aldridge named director of growth at Nest Commerce
Tue, 18th Feb 2025
#
martech
#
ecommerce
#
digital marketing
Richard Aldridge has been appointed as the first Director of Growth at Nest Commerce, aiming to boost customer acquisition following a 75% growth surge.
Story image
Black Pearl Group launches Bebop, AI sales platform
Fri, 14th Feb 2025
#
data analytics
#
digital marketing
#
advertising
Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.
Story image
AI & privacy-first tech driving APAC mobile app surge
Thu, 13th Feb 2025
#
gaming
#
digital entertainment
#
ai
Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in e-commerce app installs in APAC, driven by AI and privacy-first technologies.
Story image
StackAdapt secures USD $235m for global expansion effort
Tue, 11th Feb 2025
#
ai
#
digital marketing
#
investment
StackAdapt has raised USD $235 million to accelerate its global expansion, bolstered by key investments from Teachers' Venture Growth and Intrepid Growth Partners.
Story image
Report reveals CMS challenges in future digital marketing
Fri, 7th Feb 2025
#
saas
#
ecm
#
cx
Sitecore's Websites 2025 report reveals marketers prioritise AI and personalisation amid CMS limitations, with 76% citing budget constraints as a key hurdle.
Story image
SECO partners with impact.com to boost Senheng app usage
Thu, 6th Feb 2025
#
network infrastructure
#
ecommerce
#
apps
S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.
Story image
Aussies favour privacy-friendly contextual advertising
Thu, 6th Feb 2025
#
data protection
#
digital marketing
#
digital advertising
New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.
Story image
Full-funnel strategies boost ecommerce conversion rates 38%
Thu, 6th Feb 2025
#
ecommerce
#
google
#
digital marketing
A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.
Story image
Hannah Kimuyu promoted to CEO at Brave Bison
Wed, 5th Feb 2025
#
ecommerce
#
digital marketing
#
asus
Brave Bison has appointed Hannah Kimuyu as CEO of its newly formed Performance and Commerce division, overseeing over 120 staff across 30 markets.
Story image
Amazon leads Australian marketplace as Catch closes down
Wed, 5th Feb 2025
#
ecommerce
#
amazon
#
digital marketing
Amazon continues to dominate Australia’s marketplace sector, as trust in competitors like Shein and Temu declines, according to the latest consumer report.
Story image
Sitecore's AI-driven CMS sees 100% revenue growth in 2024
Wed, 5th Feb 2025
#
digital transformation
#
ecm
#
cx
Sitecore's XM Cloud has experienced unprecedented growth in 2024, with global revenues soaring 100%, and an impressive 130% rise in the US market.
Story image
Yahoo DSP pioneers IAB Tech Lab data transparency labels
Mon, 3rd Feb 2025
#
data privacy
#
digital marketing
#
digital advertising
Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.
Story image
Co-op app pre-installed on Samsung phones in UK tie-up
Fri, 31st Jan 2025
#
uc
#
samsung
#
digital marketing
Co-op has partnered with Dentsu to pre-install its membership app on over 20,000 Samsung devices in the UK, enhancing user engagement and convenience.
Story image
Commerce Team & Block & Tam form strategic partnership
Fri, 31st Jan 2025
#
martech
#
commerce systems
#
ecommerce
The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.
Story image
Shirofune integrates LinkedIn Ads into ad platform suite
Wed, 29th Jan 2025
#
devops
#
martech
#
commerce systems
Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.