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Customer engagement Stories - Page 32

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Customer engagement stories

The new customer data imperative: Real-life challenges and recommendations
Customer Experience

The new customer data imperative: Real-life challenges and recommendations

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

By Billy Loizou • 8 min read • Thu, 22nd May 2025
AI adoption soars as data & personalisation top priorities
Digital Transformation

AI adoption soars as data & personalisation top priorities

Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.

By Sean Mitchell • 3 min read • Thu, 22nd May 2025
AI reshapes strategies at Asia Pacific loyalty and retail conference
Data Analytics

AI reshapes strategies at Asia Pacific loyalty and retail conference

The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.

By Sean Mitchell • 3 min read • Thu, 22nd May 2025
Building trust with conversational AI: How to avoid common pitfalls
Digital Transformation

Building trust with conversational AI: How to avoid common pitfalls

Businesses must build trust in conversational AI by setting clear goals, ensuring transparency, reducing bias, and continuously improving customer interactions.

By Kathryn Murphy • 5 min read • Thu, 15th May 2025
Twilio teams with Microsoft to drive enterprise conversational AI
Software-as-a-Service

Twilio teams with Microsoft to drive enterprise conversational AI

Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.

By Sean Mitchell • 5 min read • Thu, 15th May 2025
Asia-Pacific organisations honoured for digital transformation
Digital Transformation

Asia-Pacific organisations honoured for digital transformation

Smart Communications has honoured leading Asia-Pacific firms, including ING and Westpac, with 2025 SCALE Awards for digital transformation and customer engagement.

By Moritz Florian • 3 min read • Fri, 9th May 2025
Jennifer Catto named executive vice president at Sabre
Digital Transformation

Jennifer Catto named executive vice president at Sabre

Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.

By Melvin Hipolito • 2 min read • Fri, 9th May 2025
AI & unified platforms shape the future of self-service
Customer Experience

AI & unified platforms shape the future of self-service

B2C firms are embracing AI-powered self-service platforms to cut costs and boost customer flexibility, enhancing subscription account management.

By Mike Jennett • 4 min read • Thu, 8th May 2025
NICE & ServiceNow partner on AI to unify customer service
Customer Relationship Management

NICE & ServiceNow partner on AI to unify customer service

NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.

By Shannon Williams • 4 min read • Thu, 8th May 2025
Consilium launches UniCRM for contact centre operations
Customer Relationship Management

Consilium launches UniCRM for contact centre operations

Consilium Software has launched UniCRM, a new platform that unifies Help Desk, Collections, and Telemarketing to boost contact centre efficiency and customer experience.

By Kaleah Salmon • 2 min read • Thu, 8th May 2025
N-able wins Gold at Stevie Awards for AI-powered customer support
Data Analytics

N-able wins Gold at Stevie Awards for AI-powered customer support

N-able won a Gold Award at the Stevie Awards for its AI-driven customer support, enhancing engagement and service for partners globally.

By Kaleah Salmon • 2 min read • Thu, 8th May 2025
Unlocking Retail Growth: The WhatsApp Customer Service Revolution
Encryption

Unlocking Retail Growth: The WhatsApp Customer Service Revolution

eCommerce retailers are boosting loyalty and revenue by using WhatsApp's 3 billion-user reach for faster, efficient, and personalised customer service.

By Dvir Hoffman • 4 min read • Thu, 8th May 2025
Eagle Eye & Ecrebo partner to boost smart receipt marketing
Customer Experience

Eagle Eye & Ecrebo partner to boost smart receipt marketing

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025
Sinch & OneReach.ai partner to boost AI in communications
Unified Communications

Sinch & OneReach.ai partner to boost AI in communications

Sinch partners with OneReach.ai to integrate AI-driven communication tools, enhancing global customer engagement across multiple channels with advanced automation.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025
AI-focused marketing risks eroding trust, says new research
Customer Experience

AI-focused marketing risks eroding trust, says new research

New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.

By Shannon Williams • 3 min read • Wed, 7th May 2025
Talkdesk launches AI platform to streamline utilities support
Customer Experience

Talkdesk launches AI platform to streamline utilities support

Talkdesk launches Utilities Experience Cloud, an AI-powered platform for utility firms to offer faster, personalised omnichannel customer service with real-time system integration.

By Catherine Knowles • 3 min read • Wed, 7th May 2025

Stories from Other Regions

Customer engagement stories

How 'Cloud Adjudication' benefits retailers in Southeast Asia
Customer Experience

How 'Cloud Adjudication' benefits retailers in Southeast Asia

Cloud-based adjudication boosts Southeast Asian retailers with fast, personalised offers, enhancing loyalty programmes and customer satisfaction across channels.

By Aaron Crowe • 4 min read • Thu, 8th May 2025
Jazeera Airways taps TCS to drive digital transformation push
Digital Transformation

Jazeera Airways taps TCS to drive digital transformation push

Tata Consultancy Services partners with Jazeera Airways to modernise its digital platform, enhancing customer experience and boosting revenue streams.

By Melania Watson • 3 min read • Tue, 6th May 2025