Branding stories - Page 7

Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.

Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.

Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.

Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.

Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.

72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.

Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.

Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.

Andrew Griffiths joins UKG advisory board as director of marketing, branding and messaging, bringing 25 years' experience in business and communications.

PagerDuty, the digital operations platform, has hired Katherine Post Calvert as its new CMO, bringing expertise in global marketing strategy.

Katherine Post Calvert named as PagerDuty's new CMO, with extensive leadership experience and proven success driving go-to-market demand and growth.

Society Pass announced Arbie Pagdaganan as its first female country manager in the Philippines, overseeing expansion plans for Pushkart.ph.

Society Pass appoints Arbie Pagdaganan as its first female country manager in the Philippines to spearhead its eCommerce transformation and push for expansion.

Payment fraud attempts have risen by 23% in the past year, according to a report by Sift. Businesses are advised to be proactive in preventing attacks.

Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.

According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.

Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.

Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.

An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.