Advertising stories - Page 6
NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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advertising
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iab
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Aussies on top at Adobe’s 2019 APAC partner awards
Wed, 27th Feb 2019
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martech
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partner programmes
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adobe
Australian firms CHE Proximity, BizTech, and Accordant triumphed at Adobe’s 2019 APAC Partner Awards in Hong Kong, outshining regional competitors.
How to make Google Ads campaigns work for your business
Tue, 26th Feb 2019
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google
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advertising
Businesses can waste thousands on Google Ads without clear strategies. Insight Online's Kim Voon offers tips to maximise ROI, even with limited budgets.
Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
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smartphones
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advertising
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google
Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.
Digital advertising not a 'black hole' of distrust, says marketing expert
Fri, 23rd Nov 2018
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digital signage
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martech
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digital marketing
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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uc
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martech
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commerce systems
Wellington’s adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.
Google Marketing Platform bridges gap between analytics & marketing
Mon, 30th Jul 2018
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google
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digital marketing
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advertising
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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data analytics
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martech
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planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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online shopping
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advertising
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
Luck running out for Kiwi companies using Facebook for free
Mon, 13th Nov 2017
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facebook
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advertising
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social media
Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.
Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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partner programmes
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weather
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advertising
Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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digital marketing
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advertising
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
An app for ads on your phone? Kiwi company spreads its wings
Tue, 17th Jan 2017
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martech
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digital marketing
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advertising
Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
MyRepublic's Halloween promo narrowly escapes death by complaint
Mon, 12th Dec 2016
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uc
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advertising
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telco
MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Thu, 15th Sep 2016
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partner programmes
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facebook
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advertising
Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.
Grumpy Tech Guy: Isn’t that ironic - Adblock to display adverts
Wed, 14th Sep 2016
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advertising
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adblock
Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.
Google's ad listings are about to change: Here's what your SMB needs to know
Tue, 23rd Aug 2016
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google
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advertising
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sales
Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.
Postr : Earn rewards for adverts on your lockscreen
Mon, 27th Jun 2016
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smartphones
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technology gifts
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advertising
New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.