Advertising stories - Page 2

Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.

Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.

Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

Inflation leads to Australian firms postponing tech investments as 90% grapple with deteriorating cash flows, says Endava study.

GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

Australian tech startup Leonardo.Ai raises AUD $47m to transform the art industry, after attracting seven million global users.

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.

Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.

Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.