Advertising stories - Page 7

Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.

New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

Facebook is targeting small and medium businesses with its latest video offering which enables businesses to showcase their work.

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

Facebook says it will now begin including information from pages that use Facebook’s Like button and similar social features for better targeted ads.

Educators is a dedicated news website that brings the most up-to-date technology-focused news to ICT teachers, deputy principals & principals in NZ.

The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).

Connector Systems inks deal for next generation IP data revenue generating network gateway and says the deal brings new reseller opportunities.

In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.

Television New Zealand, the state-owned broadcaster, expects to resume dividend payments in 2016, having gained approvals to halt payments in fiscal 2.

Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.