Advertising Technologies (Adtech) stories - Page 30

Nielsen's study reveals mobile ads are the least trusted by consumers, with traditional media like TV and newspapers still leading.

Plan UK has launched a bus stop ad in Oxford Street that uses facial recognition to show content only to women, highlighting the campaign for girls' rights.

A PwC report for IABNZ reveals New Zealand's mobile ad spend at NZD $632,092 in 2011, 0.18% of total online ad spend, with massive growth potential.

In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.

A Taiwanese firm's ad with a Steve Jobs lookalike promoting an Android product has sparked outrage for tastelessness.

Samsung teases Apple fans in new ad, sparking rivalry before the Super Bowl. Could we just got Samsunged become the next catchphrase?.

NZ's online ad spend surges to $88.74m in Q3, up 26.5% from 2010, amid growing web use. Annual spend may hit $400m by 2013, says IABNZ.

Qantas' ill-timed #QantasLuxury Twitter campaign backfires amid industrial disputes, drawing backlash from frustrated passengers and viral ridicule.

You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

New Zealand's online ad spend hits $84.15m, up 23% QoQ, as advertisers embrace innovative digital strategies, says IAB report.

LinkedIn reports a 120% revenue rise and a 5% profit increase, easing fears of another tech bubble burst with its impressive Q2 post-IPO performance.

Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.

NTT's new digital signage system uses intelligent technology to deliver targeted advertising based on the presence of people nearby.

Learn the ropes of online advertising with experts at the Digital Overview for Newbies event, perfect for industry novices. Dive in on 10th August.

Google acquires Admeld for USD $400 million, aiming to enhance display advertising tools and simplify ad management for major publishers.

New Zealand's online ad spend skyrockets, with a 20% increase in Q1, reaching $68.12m. Kiwis show a growing preference for video ads.

Hurry to secure the last tickets for the IAB's Tabvertising event in Wellington, shining a light on tablet advertising opportunities.

You’re surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.

New Zealand launches a nationwide competition to find the best business plan, offering over NZD $60,000 in cash and services to SMBs with innovative ideas.