Marketing stories
As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.
The COVID-19 pandemic has transformed consumer behaviour and desires, with marketers urged to adapt to new trends, according to a Gartner survey.<br>.
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.
Tencent Cloud has launched a new connectivity offering to help enterprise businesses connect to the Chinese market.
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
The pandemic's impact on travel and tourism will have a long-lasting historical effect, but there's good news ahead, says Similarweb.
App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.
58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.
The rise of 'composable' architecture in the IT industry is allowing businesses to focus on immediate needs and outpace the competition by 80%.
Enlighten Designs GM, Alan Grainer, talks about the company's recent collaboration with Microsoft in TechDay's 10 Minute IT Jams.
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Black Friday and Boxing Day online sales in Australia have seen a 50% increase in traffic as consumers embrace online shopping, says Similarweb.
An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing. .
A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.
Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.
Spam enforcement in New Zealand has decreased significantly, prompting calls for a review of the Unsolicited Electronic Messages Act (UEMA).
