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Marketing Stories - Page 51

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Prophet's AI platform intends to revamp global ad spend efficiency
Artificial Intelligence

Prophet's AI platform intends to revamp global ad spend efficiency

Predictive intelligence platform, Prophet, emerges from 3-year development, using Nobel Prize-winning mathematics to mitigate a $1 trillion deficit from data blind spots and Google's cookie phase-out.

By Kaleah Salmon • 3 min read • Thu, 21st Mar 2024
NP Digital expands APAC presence & appoints new regional leaders
Marketing Technologies

NP Digital expands APAC presence & appoints new regional leaders

Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.

By Imee Dequito • 3 min read • Wed, 20th Mar 2024
SBM marketing agency unveils new advanced studios in Melbourne
Unified Communications

SBM marketing agency unveils new advanced studios in Melbourne

Full-service marketing agency, SBM, launches its state-of-the-art studios in Moorabbin, Melbourne, to bolster its commitment to enhanced customer service and regional presence.

By Sean Mitchell • 3 min read • Mon, 18th Mar 2024
Media.Monks secures Gold Partner status with Optimizely
Marketing Technologies

Media.Monks secures Gold Partner status with Optimizely

Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.

By Catherine Knowles • 3 min read • Thu, 14th Mar 2024
SAP Emarsys rolls out AI-driven omnichannel marketing enhancements
DataCentre infrastructure

SAP Emarsys rolls out AI-driven omnichannel marketing enhancements

SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.

By Tom Raynel • 2 min read • Mon, 11th Mar 2024
'Artificial Inflation of Traffic' scams skyrocket in 2023
Artificial Intelligence

'Artificial Inflation of Traffic' scams skyrocket in 2023

A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.

By Catherine Knowles • 3 min read • Thu, 15th Feb 2024
Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Customer Relationship Management

Enhancing eCommerce customer loyalty: The power of personalised journeys and automation

Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.

By Jason Carr • 3 min read • Wed, 14th Feb 2024
MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships
Partner Programmes

MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.

By Catherine Knowles • 3 min read • Wed, 20th Dec 2023
AI, eCommerce and Advertising: Key trends you need to know
Customer Relationship Management

AI, eCommerce and Advertising: Key trends you need to know

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

By Harley Ramien • 5 min read • Wed, 13th Dec 2023
Bonzai launches innovative mobile ad format 'BrandStory' in Australasia
Marketing

Bonzai launches innovative mobile ad format 'BrandStory' in Australasia

Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.

By Kaleah Salmon • 3 min read • Tue, 28th Nov 2023
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Software-as-a-Service

Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

By Tom Raynel • 6 min read • Fri, 17th Nov 2023
DoubleVerify expands APAC Presence with leadership appointments
Marketing

DoubleVerify expands APAC Presence with leadership appointments

DoubleVerify (DV) has made key leadership appointments in Indonesia, Vietnam, and the Philippines to expand its APAC presence.

By Imee Dequito • 3 min read • Tue, 7th Nov 2023
Kochava introduces AI Prompt, a novel tool for global marketers
Marketing Technologies

Kochava introduces AI Prompt, a novel tool for global marketers

Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.

By Imee Dequito • 2 min read • Mon, 30th Oct 2023
Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou
Data Analytics

Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou

Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.

By Tom Raynel • 6 min read • Tue, 17th Oct 2023

Stories from Other Regions

Marketing stories

Online privacy changes may hike Australian eCommerce prices
Data Analytics

Online privacy changes may hike Australian eCommerce prices

Impending alterations to online privacy practices could inflate Australian eCommerce prices by up to 25 per cent.

By Shannon Williams • 3 min read • Wed, 7th Feb 2024
MBC joins forces with PLDT Enterprise for digital transformation push
Digital Transformation

MBC joins forces with PLDT Enterprise for digital transformation push

Manila Broadcasting Company (MBC) advances its digital transformation by expanding partnership with telecoms integrator PLDT Enterprise, and adopting Google Workspace.

By Imee Dequito • 3 min read • Mon, 18th Dec 2023
UK Govt announces £200m digital skills training package
Generative AI

UK Govt announces £200m digital skills training package

The UK Government unveils a £200m digital skills package aimed at enhancing local economies and fostering the rise of 'digital nomads'.

By Shannon Williams • 3 min read • Mon, 13th Nov 2023