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Marketing Stories - Page 44

Indian Stories

Marketing stories

Gen Z shopping trends reveal eCommerce preferences surge
Customer Experience

Gen Z shopping trends reveal eCommerce preferences surge

Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of eCommerce, product quality, and customer reviews.

By Kaleah Salmon • 2 min read • Thu, 27th Feb 2025

Global Stories

Marketing stories

Afterpay Day 2025 report reveals consumer behaviour trends
eCommerce

Afterpay Day 2025 report reveals consumer behaviour trends

Afterpay's Afterpay Day Unlocked: 2025 report reveals a surge in consumer interest, with 50% of customers ready to seize retail opportunities this year.

By Shannon Williams • 3 min read • Thu, 6th Mar 2025
Instant raises $18 million to expand eCommerce solutions
Customer Experience

Instant raises $18 million to expand eCommerce solutions

Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.

By Catherine Knowles • 3 min read • Thu, 6th Mar 2025
Australian firms lead in global AI adoption according to Canva
Data Analytics

Australian firms lead in global AI adoption according to Canva

A recent report reveals that 81% of Australian business leaders view AI as vital to strategy, the highest globally, with 93% embracing experimentation.

By Sean Mitchell • 3 min read • Wed, 5th Mar 2025
Photoshelter unveils new tool to streamline UGC collection
Customer Experience

Photoshelter unveils new tool to streamline UGC collection

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

By Catherine Knowles • 2 min read • Fri, 28th Feb 2025
Moloco & MetaRouter team up for enhanced ad personalisation
Customer Experience

Moloco & MetaRouter team up for enhanced ad personalisation

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

By Catherine Knowles • 2 min read • Fri, 28th Feb 2025
Taboola launches Realize platform to boost ad performance
Marketing Technologies

Taboola launches Realize platform to boost ad performance

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

By Sean Mitchell • 4 min read • Thu, 27th Feb 2025
Christchurch firm Concentrate wins 2024 HubSpot Impact Award
Digital Transformation

Christchurch firm Concentrate wins 2024 HubSpot Impact Award

Christchurch's Concentrate has won HubSpot's 2024 Impact Award for Product Excellence, celebrating its redesign of Chelsea Sugar's website which boosted user engagement.

By Shannon Williams • 3 min read • Fri, 21st Feb 2025
Australian Venue advances retail network with new partners
Customer Experience

Australian Venue advances retail network with new partners

Australian Venue has partnered with Zitcha, Mercato, and Perion to enhance its Retail Media Network, AVC experience+, streamlining advertising operations.

By Kaleah Salmon • 2 min read • Thu, 20th Feb 2025
Kelly Wearmouth appointed as MD of Mars United ANZ
Microsoft

Kelly Wearmouth appointed as MD of Mars United ANZ

Mars United Commerce has appointed Kelly Wearmouth as Managing Director for Australia and New Zealand, aiming to enhance regional growth and client services.

By Moritz Florian • 3 min read • Thu, 20th Feb 2025
Petbarn introduces 'PetAds' media network for pet lovers
Customer Experience

Petbarn introduces 'PetAds' media network for pet lovers

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025
Exclusive: How Constant Contact is empowering small businesses
Customer Experience

Exclusive: How Constant Contact is empowering small businesses

Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.

By Melania Watson • 4 min read • Thu, 20th Feb 2025
Sitecore unveils over 250 AI-driven platform enhancements
DevOps

Sitecore unveils over 250 AI-driven platform enhancements

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

By Kaleah Salmon • 3 min read • Thu, 20th Feb 2025

Stories from Other Regions

Marketing stories

Leveraging Data to Drive Creativity in Marketing
DevOps

Leveraging Data to Drive Creativity in Marketing

Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.

By Shermaine Wong • 4 min read • Mon, 3rd Mar 2025
Danish agency SparkForce expands into UK with bold goals
Software-as-a-Service

Danish agency SparkForce expands into UK with bold goals

Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.

By Kaleah Salmon • 2 min read • Thu, 27th Feb 2025
Social media dominates Australia's digital landscape in 2025
Marketing Technologies

Social media dominates Australia's digital landscape in 2025

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

By Melania Watson • 3 min read • Wed, 26th Feb 2025
Kolsquare launches carbon footprint tool for influencers
Marketing Technologies

Kolsquare launches carbon footprint tool for influencers

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

By Sean Mitchell • 2 min read • Wed, 19th Feb 2025