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Marketing Stories - Page 38

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Interplay Media names Scott Hughes to boost NZ publisher ads
Marketing Technologies

Interplay Media names Scott Hughes to boost NZ publisher ads

Interplay Media appoints Scott Hughes in Auckland to expand programmatic ad services and launch interactive products for New Zealand publishers.

By Jed Nykolle Harme • 3 min read • Wed, 9th Jul 2025
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Data Analytics

Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads

Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.

By Kaleah Salmon • 3 min read • Tue, 8th Jul 2025
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Marketing Technologies

Turtl launches Hatch AI to boost B2B marketing efficiency & ROI

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025
Onlyfans models need PR people too, the latest move
Marketing Technologies

Onlyfans models need PR people too, the latest move

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025
Marketers face budget losses as outdated AI tools lag behind trends
Digital Transformation

Marketers face budget losses as outdated AI tools lag behind trends

Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.

By Catherine Knowles • 5 min read • Thu, 26th Jun 2025
TSD & Perplex Digital win top honours at Umbraco Awards 2025
Digital Transformation

TSD & Perplex Digital win top honours at Umbraco Awards 2025

Herefordshire's TSD and Perplex Digital have won top awards at the Umbraco Awards 2024 for their innovative eCommerce platforms and AI integrations.

By Shannon Williams • 5 min read • Tue, 24th Jun 2025
Monday.com appoints Harris Beber as new Chief Marketing Officer
Partner Programmes

Monday.com appoints Harris Beber as new Chief Marketing Officer

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

By Melvin Hipolito • 3 min read • Wed, 18th Jun 2025

Stories from Other Regions

Marketing stories

Optus names BRX sole production agency & unveils new lineup
Marketing Technologies

Optus names BRX sole production agency & unveils new lineup

Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.

By Melvin Hipolito • 4 min read • Fri, 4th Jul 2025
Agencies urged to refine digital marketing for AI search rise
Software-as-a-Service

Agencies urged to refine digital marketing for AI search rise

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

By Kaleah Salmon • 3 min read • Thu, 3rd Jul 2025
Exclusive: Why AI is putting content governance at the core of brand authority
Digital Transformation

Exclusive: Why AI is putting content governance at the core of brand authority

Global consultancies like Deloitte are prioritising content governance as AI reshapes brand authority and digital content operations for large organisations.

By Melania Watson • 4 min read • Wed, 2nd Jul 2025
Australian brands at serious risk of being crushed by global eCommerce giants, expert warns
Marketing Technologies

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

By Teresa Sperti • 6 min read • Wed, 2nd Jul 2025
UK marketers turn to Tiger Teams & AI to overcome key hurdles
Customer Experience

UK marketers turn to Tiger Teams & AI to overcome key hurdles

Over half of UK marketers now use agile Tiger Teams and AI integration to tackle rising demands and resource constraints, finds Optimizely research.

By Jed Nykolle Harme • 3 min read • Tue, 1st Jul 2025
UK brands risk loyalty loss as personalisation gap widens
Customer Experience

UK brands risk loyalty loss as personalisation gap widens

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Thu, 26th Jun 2025
THG Studios to offer festive campaign secrets at Christmas in July
Artificial Intelligence

THG Studios to offer festive campaign secrets at Christmas in July

THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.

By Kaleah Salmon • 3 min read • Tue, 24th Jun 2025
HubSpot on navigating exponential change in the age of AI
DevOps

HubSpot on navigating exponential change in the age of AI

At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.

By Melania Watson • 4 min read • Tue, 24th Jun 2025
Kleinanzeigen launches retail media network powered by Kevel
Marketing Technologies

Kleinanzeigen launches retail media network powered by Kevel

Kleinanzeigen has launched a new retail media network using Kevel's API platform, enhancing ad targeting for its 700m monthly German users.

By Kaleah Salmon • 3 min read • Fri, 20th Jun 2025
UK marketers lead in AI adoption while retaining creative control
Marketing Technologies

UK marketers lead in AI adoption while retaining creative control

UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.

By Shannon Williams • 4 min read • Wed, 18th Jun 2025