Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Mapp secures $13m to enhance AI marketing strategy
Last week
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Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.
Kentico unveils AIRA, its AI-driven marketing solution
Last week
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martech
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Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.
Optimizely earns Leader title in 2025 Gartner report
Last week
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digital transformation
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Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.
Former JWT CEO launches AI platform for marketing content
This month
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Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Adobe Summit 2025: Digital innovation set to light up Las Vegas
This month
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data analytics
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digital transformation
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Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
SevenRooms launches text marketing for Aussie hospitality
Last month
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digital transformation
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SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.
Exclusive: How Constant Contact is empowering small businesses
Last month
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financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
SolarWinds revamps Partner Programme for greater growth
Last month
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digital transformation
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cdp
SolarWinds is set to launch an upgraded Partner Programme aimed at boosting profitability and partner capabilities, with new tiers and enhanced tools for success.
SugarCRM appoints industry veteran Bob Stutz to board
Last month
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crm
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SugarCRM has appointed Bob Stutz to its board of directors, drawing on his 30 years of experience in transforming CRM solutions globally.
Mapp acquires Dressipi to boost fashion AI capabilities
Thu, 9th Jan 2025
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Mapp has acquired Dressipi, a leader in fashion AI, to enhance its marketing platform, improving customer experiences and profitability for retailers.
Mapp appoints James Brooke as new Chief Executive Officer
Tue, 10th Dec 2024
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Mapp has appointed James Brooke as its new Chief Executive Officer, marking a pivotal moment for the company as it aims to enhance growth and AI-driven innovation.
Nearly half of Aussie small firms expect cash flow boost
Tue, 10th Dec 2024
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digitisation
Despite rising costs and economic pressures, nearly 47% of Australia's small businesses foresee improved cash flow by 2025, revealing growing optimism.
SALESmanago acquires Leadoo to expand European presence
Fri, 29th Nov 2024
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SALESmanago has acquired Leadoo to enhance its Customer Engagement Platform, aiming to solidify its presence in Europe's marketing technology sector.
Decidr partners with Onside to enhance AI content delivery
Mon, 25th Nov 2024
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commerce systems
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partner programmes
Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.
SugarCRM solutions expand reach on AWS Marketplace
Fri, 22nd Nov 2024
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SugarCRM has launched its Sugar Sell and Sugar Market solutions on AWS Marketplace, enhancing access to its AI-driven CRM tools for customers worldwide.
Optimizely unveils new AI agents for marketing workflows
Fri, 22nd Nov 2024
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Optimizely has launched new AI agents within its Opal assistant to revolutionise marketing workflows, enhancing productivity and creativity for teams.
Brightcove unveils Marketing Insights to boost video ROI
Tue, 12th Nov 2024
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partner programmes
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digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
TrueDialog unveils SMS app for Salesforce Marketing Cloud
Fri, 1st Nov 2024
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TrueDialog has launched its SMS application for Salesforce Marketing Cloud Engagement, enhancing SMS integration across the Salesforce ecosystem.
Marigold unveils AI advancements to boost customer loyalty
Fri, 25th Oct 2024
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data analytics
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Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.
Amperity named leader in Snowflake's marketing stack report
Wed, 23rd Oct 2024
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Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.