Marketing Automation stories

"Millions of small businesses rely on Adobe technology, and our new innovations remove complexity, improve collaboration and automate repetitive tasks."

Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.

Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.

dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.

Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.

Last year, the pandemic presented the retail industry with unprecedented challenges.

Partnership struck to help drive customer engagement for APAC brands.

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.

“By understanding both the opportunities and challenges inherent in the cloud-connected economy, Ingram Micro Cloud is shortening the digital transformation curve for partners and vendors."

New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.

Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.

Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.

Through automation the customer discovery process is instant.

Email is not going away, if anything, businesses are becoming more reliant on email.

HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.

In the inaugural report from the analyst firm, SAS was positioned highest on the ability to execute axis.

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

The new integration will enable notifications on leads in real-time.

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.