Marketing Automation stories

Adobe rolls out new automation and collaboration features
Tue, 18th Oct 2022
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creative technologies
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martech
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adobe
"Millions of small businesses rely on Adobe technology, and our new innovations remove complexity, improve collaboration and automate repetitive tasks."

Marketplacer recognised in Gartner Hype Cycle for eCommerce
Mon, 12th Sep 2022
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martech
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cdp
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emerging technology
Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.

Video: 10 Minute IT Jams — Who is Sitecore?
Tue, 16th Nov 2021
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ecm
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martech
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cdp
Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.

Video: 10 Minute IT Jams - Who is dotdigital?
Wed, 6th Oct 2021
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martech
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cdp
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marketing
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.

Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu, 23rd Sep 2021
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crm
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martech
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cdp
Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.

Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Mon, 20th Sep 2021
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martech
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cdp
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marketing
Last year, the pandemic presented the retail industry with unprecedented challenges.

Cheetah Digital and Blended Digital announce partnership
Thu, 30th Jan 2020
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digital transformation
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martech
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cdp
Partnership struck to help drive customer engagement for APAC brands.

HubSpot adds new features to Marketing Hub Enterprise
Thu, 16th Jan 2020
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martech
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cdp
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digital marketing
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.

Ingram Micro Cloud launches go-to-automation hubs
Thu, 31st Oct 2019
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martech
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cdp
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ingram micro
“By understanding both the opportunities and challenges inherent in the cloud-connected economy, Ingram Micro Cloud is shortening the digital transformation curve for partners and vendors."

Fujitsu takes consumer prediction up a notch
Mon, 23rd Sep 2019
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big data
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bi
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data analytics
New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.

HubSpot goes freemium with new CRM offering
Fri, 19th Jul 2019
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crm
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martech
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cdp
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.

ANZ consumers expect a stellar customer experience, Adobe finds
Wed, 26th Jun 2019
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crm
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cx
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martech
Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.

Kiwi partner named in HubSpot’s global top five
Tue, 12th Feb 2019
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martech
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project management
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cdp
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.

How marketing automation could shape NZ’s future
Wed, 30th Jan 2019
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martech
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it automation
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cdp
Through automation the customer discovery process is instant.

Why email still makes for a great business tool
Mon, 9th Jul 2018
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martech
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cdp
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social media
Email is not going away, if anything, businesses are becoming more reliant on email.

HubSpot’s latest offering makes it easier to deliver better CX
Fri, 11th May 2018
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cx
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martech
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crm
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.

SAS a Leader in Magic Quadrant for multichannel marketing hubs
Wed, 9th May 2018
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martech
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cdp
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open source
In the inaugural report from the analyst firm, SAS was positioned highest on the ability to execute axis.

Marketing platform makes recommendations personal across user channels
Thu, 26th Apr 2018
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accounting systems
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martech
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cdp
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

Marketo announces Slack integration to improve sales and marketing collaboration
Mon, 5th Feb 2018
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martech
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cdp
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partnerships
The new integration will enable notifications on leads in real-time.

It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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martech
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cdp
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contextual marketing
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.