Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
GTM is having its 'more tools fewer results' moment
2 days ago
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marketing automation
GTM teams drowning in tools are learning that speed and automation cannot rescue growth without trusted data and solid system foundations.
Sitecore names FPT Software first Global Elite reseller
2 days ago
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marketing automation
Sitecore appoints FPT Software as its first Global Elite Reseller, granting exclusive rights in Vietnam and wider access across Asia.
iVvy launches AI tool as Edgbaston adopts Instant Proposal
3 days ago
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marketing automation
iVvy debuts its iVvyAI Instant Proposal tool at Edgbaston Stadium, automating venue sales emails with AI-driven proposals and lead scoring.
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
4 days ago
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marketing automation
Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.
SALESmanago boosts WhatsApp & AI-led eCommerce tools
4 days ago
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marketing automation
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.
Eagle Eye unveils AI platform for real-time offers
Last week
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marketing automation
Eagle Eye has launched Personalized Promotions, an AI platform that generates real-time, one-to-one offers for millions of retail shoppers.
Constant Contact buys GURU event & education assets
Last week
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marketing automation
Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.
AI & value reshape 2026 guest engagement in hospitality
Last week
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marketing automation
AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.
Knog boosts marketing output 20% with new digital hub
Last week
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marketing automation
Cycling brand Knog lifts marketing productivity 20% after rolling out a centralised digital asset hub for teams and global partners.
SaleCycle buys BEYABLE to build unified eCommerce stack
Last week
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marketing automation
SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.
Amperity unveils AI agent to build live customer journeys
Last week
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marketing automation
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Eagle Eye unveils AI tool for real-time retail offers
Last week
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marketing automation
Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.
Klaviyo predicts AI voice shopping & smart returns
Last week
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marketing automation
Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.
Salesforce adds shared-context AI tools for retailers
Last week
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marketing automation
Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.
AI drives rise of solo ‘Founder + AI’ UK businesses
Last week
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marketing automation
AI is fuelling a boom in solo UK “Founder + AI” ventures as entrepreneurs favour lean, automated operations over hiring staff.
Talkdesk unveils new AI tools for retail & consumer goods
Last week
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marketing automation
Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.
Klaviyo boosts EMEA growth, names Europe-based Co-CEO
Last week
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marketing automation
Klaviyo posts 48% EMEA revenue surge, names Europe-based Co-CEO Chano Fernández to spearhead international and AI-driven retail push.
AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
Last week
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marketing automation
AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.
BGF invests GBP £16.6m in Workbooks to fund US growth
Last week
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marketing automation
BGF invests GBP £16.6m in Workbooks to accelerate US expansion and deepen development of its integrated mid-market SaaS platform.
B2B data cleansing: Improving business data quality
Last week
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marketing automation
Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.