Generation Z stories

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

Gen Z click on phishing links nearly three times more than Baby Boomers, despite heavier use of multi-factor authentication, Yubico finds.

AI tools like Copilot are helping neurodivergent professionals cut cognitive load, boost confidence and turn difference into leadership strength.

Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.

Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Bluwhale launches AI-powered Stablecoin Agent to manage digital dollars as stablecoin market tops $300bn, aiming to boost individual investor returns.

Kaseya forecasts AI risks, job cuts, and growth opportunities as managed service providers adapt to evolving tech, cybersecurity, and sustainability demands.

Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.

UNiDAYS taps Mona Akiki as Chief People Officer to drive global growth and enhance culture for its 250-strong London-based workforce.

Gen Z professionals urge UK workplaces to adopt visual, AI-powered collaboration tools, citing improved creativity and communication efficiency.

Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

Most L&D professionals find engaging Baby Boomers hardest in multi-generational workforces, with tech seen as key to personalised learning solutions, LearnUpon finds.

Forethought's 2025 report reveals agentic AI boosts CX outcomes, resolving 57% more tickets and cutting costs by over 20%, outperforming traditional AI solutions.