Digital Marketing stories
British consumers highly value small businesses but lack full awareness
Yesterday
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digital marketing
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restaurants
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customer support
Nearly 80% of UK consumers feel positively impacted by small businesses, with over a third saying they'd be devastated if their favourites closed.
Siemens to acquire Wevolver, expanding global engineering reach
Yesterday
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robots
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semiconductors
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digital transformation
Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.
Allvue boosts AI & data with new hires & R&D investment
Last week
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data analytics
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fintech
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ai
Allvue Systems boosts its AI and data capabilities with a 70% R&D budget rise and key hires, aiming to enhance tools for alternative investment markets.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Last week
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smartphones
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data science
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Moloco named among top five global mobile ad platforms for 2025
Last week
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Acquirz appoints Vickie Stacey as Data Chief amid rapid growth
Last week
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data analytics
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dei
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cleantech
Acquirz appoints Vickie Stacey as Head of Data Operations amid 40% growth and plans to expand team by 33% in Cheltenham's B2B email marketing sector.
Gen X influencers spark brand interest as social media booms
Last week
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
CTV ad spend lags viewership growth despite rising engagement
Last month
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digital marketing
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digital media
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digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
Adobe Express adds AI video tools for easy content creation
Last month
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
RedTrack unveils AI agents to simplify data analysis for SMBs
Last month
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data analytics
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martech
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cdp
RedTrack launches AI-powered agents to automate data analysis and reporting for e-commerce media buyers, boosting efficiency and campaign insight.
Hotwire launches AI-powered Spark tool & global AI Lab
Last month
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martech
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ai
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agentic ai
Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.
DEPT named Adobe partner of the year for digital innovation in India
Last month
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digital transformation
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martech
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digital marketing
DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.
MultiSafepay sees merchant growth after Antom integration
Last month
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fintech
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martech
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commerce systems
MultiSafepay boosts European SME merchant base by 11% and transaction volumes by 44% post-integration with Antom, enhancing payment solutions across sectors.
AI marketing stacks reshape creativity across global markets
Last month
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
SmartBear appoints Kristine Hunt to lead global growth
Last month
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saas
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martech
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hcm
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
AI & personalisation drive new luxury demand in Aussie dining
Last month
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data analytics
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cx
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martech
Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.
Google blocks 5.1 billion ads & boosts AI ad safeguards
Last month
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martech
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email security
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llms
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
Marketers face gap in UK consumer personalisation efforts
Last month
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cx
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martech
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personalisation
A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.
AI platform Glu launches to streamline ecommerce creativity
Last month
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
Tire Agent sees success with Quantcast's ad campaign
Last month
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martech
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digital marketing
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advertising technologies
Tire Agent has achieved remarkable success in its marketing efforts after collaborating with adtech firm Quantcast, doubling target returns and boosting conversions.