Digital Marketing stories

Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.

The UK Government unveils a £200m digital skills package aimed at enhancing local economies and fostering the rise of 'digital nomads'.

Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.

Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.

Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.

OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

Matthew Endresz, who is the CEO of XRii, joins us today to tell us more about XRii and what they are doing in the APAC region.

The new AI-powered platform features include unparalleled scale, democratised resource management, and modern simplified views. .

Pixis, a codeless AI infrastructure company for marketing, has raised USD $85 million in its series C1 funding round.  .

Snowflake's report reveals how marketers are using data solutions to boost revenue and deliver personalized experiences to customers.

Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.

FranConnect is a software solution that allows franchisors and multi-location business owners to achieve unparalleled visibility and insights.

Over 60% of marketing leaders plan to invest in generative AI, with more than half seeing greater reward than risk, according to Gartner.

Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.

Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.

The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.

Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.

New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.

Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.

Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.