Digital Advertising stories - Page 4

Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.

Adtech company TrippleLift has hired James Evans as Chief Privacy Officer and VP of Legal to oversee the company's privacy strategy on a global scale.

Manjit Singh appointed as Head of Product & Technology at GroupM to accelerate product, technology, and data identity solutions for clients.

Stephen Burns has been appointed to run its financial department and advise the company in its upcoming funding rounds.

Manuela Cadd joins Criteo as regional go-to-market director for ANZ. Criteo has expanded its team in the region due to identified market potential.

The company has appointed former Audi global head of media manager Kristin Harder as global head of strategy and partnerships.

Start-up Cartelux appoints Kristin Harder, former Audi global head of media, as new global head of strategy and partnerships to grow the business.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.

New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.

Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.

Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.

Australian brands risk consumer boycotts if they fail to address diversity in their advertising, according to Adobe's latest survey.

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.

Nutanix's NEXT magazine offers IT leaders curated advice, bold ideas, and innovative insights to navigate digital disruption and multicloud challenges.