Digital Advertising stories - Page 3

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

UK retailers at risk due to insufficient profitability tracking, with only 32% properly monitoring it, warns ROI Hunter research.

Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.

Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.

As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.

Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.

NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

Mathew Pretel, former Senior Advertising Solution Architect for Google, has joined Australian ad tech company Cartelux as Head of Product.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

PubMatic appoints Jona Oboza to lead Southeast Asia and Korean operations. Oboza has extensive experience in digital advertising market in Asia.

Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.

Adtech company TrippleLift has hired James Evans as Chief Privacy Officer and VP of Legal to oversee the company's privacy strategy on a global scale.