Customer Journey stories - Page 6
Five ways to make customer experience transformation easier
Mon, 25th Nov 2019
#
crm
#
digital transformation
#
cx
Too often, organisations are excited about the potential for CX transformation and embark on projects without developing a strategic approach, Intergen finds.
Forrester: Pegasystems a Leader in real-time interaction management
Thu, 7th Mar 2019
#
crm
#
cx
#
martech
Forrester analysed the 12 most significant RTIM providers against 33 key criteria and gave Pega top scores in current offering and strategy categories.
Four ways social media management software is transforming CX
Fri, 1st Jun 2018
#
crm
#
cx
#
martech
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
Desktop conversion still king in ANZ despite increasing smartphone traffic - Adobe
Wed, 28th Jun 2017
#
cx
#
martech
#
ecommerce
Despite a surge in smartphone traffic, consumers in Australia and New Zealand still predominantly make purchases via desktop, Adobe's new report reveals.