Global Stories

Explainer: How Adobe is building agentic marketing

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

By Sean Mitchell • 4 min read • Last week

Customer Experience

EIP partners with Nexacore on device cover push in Asia

EIP and Nexacore team up to offer insurers and retailers a single device protection route across Southeast Asia and Australia.

By Catherine Knowles • 4 min read • Last week

Data Analytics

SAP & Google Cloud launch multi-agent marketing AI

SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.

By Sean Mitchell • 4 min read • Last week

Unified Communications

Cognizant & Google Cloud launch AI retail contact centre

Cognizant and Google Cloud have unveiled an AI-powered retail contact centre, with early trials claiming up to 85% query containment and faster service.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Amplitude launches AI assistant for in-product support

Amplitude adds an AI assistant inside apps to guide users through tasks, cut support tickets and tie help requests to product behaviour.

By Catherine Knowles • 4 min read • Last week

Unified Communications

Manhattan adds AI agents & fulfilment tools for retailers

Manhattan unveils embedded AI agents and fulfilment simulation tools to help retailers speed service, sharpen checkout and compare order strategies.

By Mark Tarre • 3 min read • Last week

Customer Experience

MiQ says marketing funnel no longer matches consumers

MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.

By Shannon Williams • 4 min read • Last week

Customer Experience

SAP & Google Cloud expand AI partnership for marketers

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

By Sean Mitchell • 4 min read • Last week

Customer Experience

Forrester warns AI marketing spend lacks business impact

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

By Sean Mitchell • 3 min read • Last week

Software-as-a-Service

Clarks launches curated marketplace with Marketplacer

Clarks broadens its online range with a curated third-party marketplace powered by Marketplacer, keeping tight control over sellers and customer experience.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

By Sean Mitchell • 4 min read • Last week

DevOps

Exclusive: How Adobe showcases its innovation engine

Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.

By Sean Mitchell • 3 min read • Last week

Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

By Sean Mitchell • 3 min read • Last week

Digital Transformation

Adobe launches CX Enterprise to unify AI customer workflows

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.

By Sean Mitchell • 4 min read • Last week