Customer engagement stories
Clay secures USD $40 million, valued at USD $1.25 billion
Today
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ai agents
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data management
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customer engagement
Clay has raised USD $40 million in Series B funding, boosting its valuation to USD $1.25 billion following impressive revenue growth and strategic acquisitions.
Global PWA market set to grow from USD $3.53bn to $21.44bn
Yesterday
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cx
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ai
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microsoft
The global progressive web app market is poised to surge dramatically, growing from USD $3.53 billion in 2024 to USD $21.44 billion by 2033.
Oracle launches new AI tools to boost sales productivity
2 days ago
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cx
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martech
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genai
Oracle has unveiled new AI agents within its Fusion Cloud Sales to enhance customer engagement and boost sales team productivity.
Bringing personalized loyalty strategies to life: From promise to reality
2 days ago
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
New tool boosts eCommerce personalisation strategies
2 days ago
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cx
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martech
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personalisation
SALESmanago has launched its Recommendation Architect tool, enabling marketers to personalise product suggestions, enhancing engagement and boosting revenue growth.
AGL boosts retail transformation with new automation tool
3 days ago
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digital transformation
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cx
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martech
AGL begins a retail transformation using the Appian Platform, launching eAGL to automate four million tasks and enhance customer experience.
Backbase highlights banking trends shaping the industry in 2025
Last week
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data analytics
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fintech
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cx
Backbase forecasts a USD $1 trillion transformation in banking by 2025, urging traditional banks to innovate or face a 30% market share loss to digital rivals.
UK consumers feel undervalued by their favourite brands
Last week
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crm
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cx
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martech
A SAP Emarsys study reveals that 83% of UK consumers feel undervalued by their preferred brands, signalling a troubling disconnect in brand loyalty.
Eight hospitality tech trends transforming pubs in 2025
Last week
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surveillance
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data analytics
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digital transformation
As pubs brace for 2025, eight key technology trends are set to revolutionise operations, optimising efficiency and enhancing customer experiences.
Exclusive: How CCH Integrator is revolutionising corporate tax efficiency with AI and strategic partnerships
This month
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cx
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martech
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ai
Wolters Kluwer's Andy Hung is championing innovation through AI and partnerships, aiming to enhance efficiency and client outcomes in tax technology.
Ingram Micro promotes Sanjib Sahoo to lead global platform
This month
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data analytics
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digital transformation
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cx
Ingram Micro has appointed Sanjib Sahoo as President of its Global Platform Group to drive the development of the innovative Xvantage platform.
Vietnam launches first blockchain loyalty programme
This month
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cx
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blockchain
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martech
SmartOSC and Avalanche are launching Vietnam's first blockchain-based loyalty programme, set to revolutionise customer engagement across the APAC region.
Hypervsn unveils 3D holographic technology
This month
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cx
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martech
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3d
HYPERVSN is unveiling its cutting-edge 3D holographic technology, featuring life-sized digital avatars and an engaging AI fortune teller.
Searchspring reports 55% surge in 2024 Black Friday sales
Last month
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data analytics
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cx
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martech
Searchspring reports a staggering 11 billion search requests processed in November, with 1.75 million per minute on Black Friday, marking a 55% rise year-on-year.
AI innovations to transform customer experience by 2025
Last month
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cx
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martech
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personalisation
Matthias Goehler of Zendesk forecasts that by 2025, enterprises will require stringent AI governance amid a 250% surge in shadow AI usage.
Medallia reveals experience management trends for 2025
Last month
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data analytics
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cx
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martech
Medallia predicts that 2025 will see hyper-personalisation, employee empowerment, and AI transforming customer engagement strategies.
AI & data to transform marketing & media by 2025
Last month
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data analytics
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cx
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martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
Cloud contact centre market grows, driven by demand for customer engagement
Last month
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digital transformation
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hyperscale
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cx
The global cloud contact centre market is set to soar to USD $26,846.9 million by 2024, driven by increasing demand for scalable customer engagement solutions.
GenAI in action: Transforming APAC business functions to deliver superior customer experiences
Last month
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digital transformation
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cx
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martech
In APAC, the rise of generative AI is reshaping customer experience, with 30% of Indian firms planning major investments in the technology over the next 18 months.
Sinch predicts AI & human synergy in customer service 2025
Last month
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cx
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.