Customer engagement stories
Inriver unveils new vision to guide brands in digital commerce
Today
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ai
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sustainability
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customer engagement
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.
Cantarus expands CRM services with acquisition of FlexRM
Last week
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digital transformation
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cx
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martech
Cantarus acquires London-based CRM specialist FlexRM to enhance digital services for sectors including non-profits, public sector, and membership organisations.
Data privacy, cost & legacy barriers slow enterprise AI
Last week
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data analytics
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digital transformation
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cx
Research from Cloudera reveals data privacy, legacy systems, and cost hinder global enterprise AI growth despite 96% of IT leaders planning increased adoption.
Amitabh Bachchan & Ganguly debut as AI holograms in India
Last week
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digital transformation
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cx
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martech
Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.
Exclusive: DBS bets on AI to scale customer-centric banking
Last week
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data analytics
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digital transformation
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fintech
DBS Bank is leveraging generative AI to enhance customer-centric banking, aiming to unlock over SGD $1 billion in value by 2024 as it embraces digital transformation.
StarHub achieves Cisco Premier Provider & Webex honours
Last week
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uc
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digital transformation
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cx
StarHub has earned Cisco Premier Provider Certification and Webex Contact Center Specialization, enhancing its enterprise IT and customer engagement solutions.
Twilio finds RCS adoption rising among mobile industry pros
Last week
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crm
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encryption
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cx
Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.
The ‘Secret Tech Sauce’ Behind Australian Retail Media Success
Last week
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cx
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martech
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woolworths
Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.
Sinch recognised as essential app in HubSpot ecosystem
Last week
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cx
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martech
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cdp
Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.
DaveAI secures funding to expand AI technology globally
This month
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cx
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martech
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genai
DaveAI has raised new funds in a pre-Series A round led by Inflection Point Ventures and SucSEED, aimed at enhancing its AI technology and global expansion.
HubSpot unveils AI tools to boost UK team productivity
This month
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saas
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digital transformation
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cx
HubSpot has launched over 200 new features, including AI tools, to aid UK sales and support teams in boosting efficiency without the added complexity.
Pat Copeland joins Moloco to lead machine learning efforts
This month
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cx
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martech
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commerce systems
Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.
Google Cloud Canada grows with focus on AI and sovereignty
This month
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edutech
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uc
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encryption
Google Cloud is expanding in Canada with a strong focus on AI, data sovereignty, and local partnerships, looking to serve a diverse range of sectors.
Marketers face gap in UK consumer personalisation efforts
This month
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cx
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martech
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personalisation
A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.
Google Cloud unveils AI solutions to simplify enterprise use
This month
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devops
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digital transformation
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cx
Google Cloud has unveiled three new AI service offerings to aid enterprises in integrating and deploying innovative technologies, sparking increased interest in its solutions.
Chris Bell joins Sophos as Senior VP for Channel Alliances
This month
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firewalls
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network security
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cx
Sophos has appointed Chris Bell as Senior Vice President of Global Channel Alliances, aiming to enhance partner relationships and channel strategy.
AI platform Glu launches to streamline ecommerce creativity
This month
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
Genesys Cloud AI drives a rise in annual revenue in 2025
This month
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uc
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digital transformation
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cx
Genesys has reported that its Genesys Cloud AI drove over 10% of new business in fiscal year 2025, with annual recurring revenue reaching USD $1.9 billion.
Major brands to boost investment in loyalty programmes
This month
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crm
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digital transformation
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cx
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.
Case study: A deep dive into the 2024-2025 cyber threat landscape
This month
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data protection
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digital transformation
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cx
Borderless CS unveils its innovative digital transformation strategy, addressing the cyber threat landscape and enhancing operational efficiency for businesses.