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Customer engagement stories

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Sinch wins Adobe partner award for third consecutive year
Yesterday
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cx
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martech
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data privacy
Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.
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Forrester: Agentic AI poised to revolutionise enterprise operations
Yesterday
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digital transformation
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cx
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ai
Forrester's latest report reveals that agentic AI is revolutionising businesses, offering unmatched efficiency and innovation for early adopters.
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Unified commerce benchmark reveals retail success factors
Yesterday
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cx
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commerce systems
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genai
The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.
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Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
Yesterday
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
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Adobe introduces new AI capabilities in Experience Cloud
Yesterday
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data analytics
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cx
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martech
Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.
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Gigamon celebrates top ANZ partners at 2024 awards event
Yesterday
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cx
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breach prevention
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cybersecurity
Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.
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Reimagining eCommerce marketing
Last week
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cx
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martech
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ai
Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.
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Titan of Tech - Nadene Serman of Infotrack
Last week
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cx
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martech
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ai
Nadene Serman, Global CTO of Infotrack, champions innovation and inclusion in tech, driving customer-first solutions across multiple nations.
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Localsearch unveils new digital tools for small businesses
Last week
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digital transformation
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cx
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martech
Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.
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Jeremy Suddards named new chief revenue officer at Six Degrees
Last week
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cx
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martech
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ai
Jeremy Suddards has been appointed Chief Revenue Officer of Six Degrees, aiming to enhance client engagement and drive innovative technology solutions.
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Afterpay revives 'Mystery Market' for immersive VR event
Last week
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cx
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martech
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bnpl
Afterpay is set to reintroduce its Mystery Market event during Afterpay Day, offering over AUD $100,000 in prizes and immersive virtual reality experiences.
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Report reveals growing revenue gap in B2B content marketing
This month
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ecm
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cx
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martech
Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.
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Dr. Martens partners with Amperity for data strategy boost
This month
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digital transformation
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cx
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martech
Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.
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Fortinet promotes Nachman to ANZ regional director role
This month
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firewalls
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cx
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martech
Fortinet has appointed Dale Nachman as Regional Director for Australia and New Zealand, bolstering its cybersecurity leadership in the region.
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Kaspersky enhances partner programme for MSSPs in 2024
This month
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cx
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martech
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advanced persistent threat protection
Kaspersky has unveiled significant upgrades to its Partner Program for Managed Security Service Providers, aiming to better support evolving partner needs into 2025.
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Seismic unveils Winter 2025 AI-assisted solutions release
Last month
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uc
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cx
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martech
Seismic is set to unveil its Winter 2025 Product Release, featuring AI-driven tools designed to enhance efficiency for revenue leaders and their teams.
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Photoshelter unveils new tool to streamline UGC collection
Last month
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cx
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martech
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digital marketing
PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.
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Moloco & MetaRouter team up for enhanced ad personalisation
Last month
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cx
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martech
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risk & compliance
Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.
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Haloocom expands with new SEA HQ in Singapore
Last month
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cx
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martech
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customer engagement
Haloocom Technologies has opened its Regional Headquarters in Singapore, aiming to boost AI-driven business communications across South East Asia.
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Fortinet announces winners of 2024 Australia Partner Awards
Last month
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uc
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firewalls
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digital transformation
Fortinet has honoured its Australia Partner of the Year winners for 2024, recognising their pivotal contributions to cybersecurity and customer engagement.