Advertising stories

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Vistar Media has appointed Sean Cheyney as Global Head of Retail Media, aiming to enhance programmatic digital out-of-home strategies for retail.

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

Podeo secures USD $5.4 million in Series A funding, led by Oraseya Capital, to accelerate podcast discoverability and monetization for over 100,000 creators globally.

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.

AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.

LG Electronics reveals ambitious Future Vision 2030 strategy, aiming to transform into a Smart Life Solution Company and achieve Triple Seven targets.

GoWit raises USD $1.3 million to expand its retail media platform into Europe and MENA, bolstering product development and aiming for seamless integration.

Google’s delay in removing third-party cookies offers temporary respite for agencies. Circana emphasises the need for precise data, launching Audiences for Australia to help optimise campaigns.

A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.

Yospace joins Akamai's Qualified Compute Partner Program, offering advanced SSAI tech on Akamai's platform to boost media firms' ad strategies and revenue.

Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.

IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.

Google's phasing out of third-party cookies is reshaping digital marketing. Blackpearl Group's new AI tool, Pearl Diver, offers a cookie-less solution, earning USD $4.9 million ARR in 13 months.