Waitrose partners with CitrusAd to revamp its advertising strategy
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
Gopuff launches ad platform to tap into billion-dollar market
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.
Consumer experience: Is it forgotten in the Retail Media frenzy?
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
Public AI debuts its AI-assisted ad creation in Australia
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
LiveRamp and Pinterest enhance advertisement opportunities
LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.
Majority of Australians concerned about AI adoption at work
Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.
87% of ad professionals believe automation can improve profitability
Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
APAC marketers welcoming end of third-party cookies - report
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Exclusive: CitrusAd highlights the importance of retail media
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Secureworks has discovered malware in online advertising
Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.
Superloop’s first TV ad campaign targets big league telcos
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
The progressive evolution of the eCommerce experience
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
New research finds Facebook lost ad market share in Q4 2022
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
Amplified Intelligence launches next-gen media planning aid
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.
Outdoor advertisers using smart technology to reach more customers
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
Amperity announces marketing and advertising support for AWS
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
Granulate announces support for AWS Advertising & Marketing
Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.
iion releases new adtech offering for the gaming space
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Classiscam threat expands to target leading platforms in Singapore
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
Google NZ numbers show strong comprehensive profit increase
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.