Sales stories - Page 32

In a bold turnaround, Jim overhauls his business, streamlining marketing and boosting lead generation, proving change is not only necessary but rewarding.

Choosing the right employee is critical for new businesses, balancing costs and ensuring the team's growth with the company's evolving needs. Here are key tips.

Layer 7 embarks on APAC expansion, appointing ex-Oracle exec Colman McCaffery to lead sales in Australia and New Zealand, boosting local presence.

CA Technologies has introduced its CA Global Partner Program locally, on the back what it says are changing demands on partners.

In a candid revelation, a former CEO shares why cold-calling top execs is futile, offering smarter strategies for engaging them.

Online marketing is on the rise, but the personal touch can still be a cost-effective way to produce confirmed results.

Inspired by the passion of American entrepreneurs at Infusioncon 2012, Sean McDonald urges New Zealanders to embrace boldness and celebrate success.

Aggressive promotions in the education sector and natural disasters created an erratic but ultimately growth-positive year for the ANZ PC market in 2011.

Security provider Sourcefire is on the prowl for a New Zealand distributor as the company looks to capitalise on increasing awareness of the need for security.

Is your sales team being too nice or not using the right technology to engage with your clients? Sean McDonald has some suggestions that may help.

Fuji Xerox Printers unveils a 'revolutionary' printer promising channel partners up to $10,000 per unit sold annually, aiming to redefine the market.

Organisations today are continually challenged with managing and storing the explosive growth in both structured and unstructured data.

Increased interest from tertiary sector prompts promotion and new appointment by technology leasing specialists.

Businesses often falter by underestimating POS system variety and ignoring intangible benefits, costing them dearly in the long run.

A standard PC may look like a cheap option for customers, but resellers may want to advise them of the real costs says Varun Dhani, account manager, Sektor.

Mobile sales surge as GrabOne reports over 10% of purchases now via phones, just 14 months post mobile app launch. Target set at 25% by September.

Intel slashes quarterly earnings forecast by USD $1 billion as hard drive shortages from Thai floods hamper PC production and inflate prices.

In a new column, IT Brief editor Angelique Jurd looks at a promising start-up that’s creating and innovating with technology.

With modern clients savvy to traditional closing tricks, here's how salespeople can make sure they seal the deal.

You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.