Optimizely stories - Page 2
Optimizely DXP drives US$2.2 million savings, says Forrester
Fri, 6th Jan 2023
#
digital transformation
#
ecm
#
cx
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
#
crm
#
cx
#
martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
#
cloud services
#
b2b marketing
#
gartner magic quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
#
digital marketing
#
b2b
#
optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
#
crm
#
data analytics
#
cx
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
#
board of directors
#
experience business
#
optimizely
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
Two redesigns, one winner: Tailoring processes to customer preferences
Wed, 22nd Aug 2018
#
digital transformation
#
cx
#
martech
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
Interview: Booktopia on data experimentation & the future of traditional bookshops
Tue, 3rd Oct 2017
#
devops
#
apm
#
ecommerce
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.