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Tech marketing in 2025 shifts to strategy & messaging clarity

Today
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opinion
In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
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Why Australia’s AI ambitions depend on smarter networks

Yesterday
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opinion
Australia's AI growth is threatened by soaring data centre energy use, risking grid strain and emissions targets unless smarter networks are adopted.
Turnitin

AI detection is about transparency, not perfection

Yesterday
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opinion
AI detection in classrooms aims for transparency, helping educators guide use and maintain fairness, rather than seeking 100% accuracy or outright bans.
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BLUETTI Black Friday deals come with new releases for your everyday power

Yesterday
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opinion
BLUETTI kicks off Black Friday deals featuring new Elite 10 power station and B500K battery with up to 58% off from A$229 to A$2,899.
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Beyond Bloom: Why transformation, not creation, represents the peak of learning in the AI era

Last week
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opinion
In the AI era, learning's peak shifts from creation to transformation, emphasising deeper understanding and meaningful impact beyond mere production.
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The importance of simplifying IT: enterprise capability without the complexity

Last week
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opinion
IT leaders now prioritise simple, effective technology over flashy AI, seeking quick, practical outcomes that enhance customer and employee experiences.
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Experts reveal why traditional accounts payable is dead

Last week
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opinion
Advanced AI and automation are rendering traditional accounts payable obsolete, with CFOs now leading the shift to faster, more secure, data-driven finance processes.
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Why Australian organisations must automate accounts payable now

Last week
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opinion
Australian companies must automate accounts payable to cut costs, reduce fraud risks, and improve cash flow visibility amid mounting pressure on finance teams.
Informedconsent techday

Why remuneration disclosure breaches increased 695% last year

Last week
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opinion
Remuneration disclosure breaches in Australian insurance broking soared 695% to 334 cases last year, spotlighting rising regulatory scrutiny and compliance gaps.
Ps fabian calle  1

How artificial intelligence is reshaping the future of travel and expense management

Last week
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opinion
Artificial intelligence is transforming travel and expense management, helping businesses cut costs, reduce admin, and improve financial decisions seamlessly.
Justinemeierelmotechday

The human power behind AI adoption

Last week
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opinion
AI adoption is reshaping work rapidly, urging organisations to focus on employee training and involvement to build trust and future-proof careers.
Ps dave wardrop profile pic

From storage to strategy: Building AI business cases that deliver enterprise-wide impact

Last week
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opinion
AI boosts productivity but drives up costs and energy use; firms must adopt integrated strategies to ensure sustainable, profitable AI adoption.
Ps simon hayward

Three signs your company is heading for the customer support squeeze

Last week
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opinion
Businesses face a customer support squeeze as rising effort, agent overload, and scale pressures threaten growth and customer loyalty.
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Beyond the spreadsheet: The future of FP&A in law firms

Last week
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opinion
Law firms are transforming financial planning and analysis, using integrated data and AI to drive strategy and boost profitability beyond traditional spreadsheets.
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Microsoft publishes 66 new vulnerabilities in November Patch Tuesday

Last week
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opinion
Microsoft releases 66 new vulnerabilities in November Patch Tuesday, including a critical, exploited zero-day affecting most Microsoft software assets.
Ps jonathan beeby

Why the rise of business travel in 2025 demands stronger expense controls

Last week
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opinion
Australian outbound business travel grew 12.4% in H1 2025, boosting demand for robust expense controls amid rising global engagement and steady airfare costs.
Ps fatemah beydoun

How women can continue to foster fulfilling high-tech careers in the AI age

Last week
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opinion
Women comprise just 20% of Australia's tech workforce, yet specialising and lifelong learning can help them thrive in the evolving AI-driven IT sector.
Hid

Report shows Mobile Access Control delivers real green savings

Last week
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opinion
A study reveals mobile access control reduces environmental impact by over 75% compared to PVC cards, boosting sustainability in security solutions.
Hotwire global

We don't craft AI, we grow it

Last week
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opinion
AI isn’t built but grown; we cultivate intelligence that emerges unpredictably, raising urgent ethical issues about control and alignment.
Techday sara s story

Sometimes an idea doesn’t go anywhere. But this one did

Last week
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opinion
Starting from a simple idea in rural NZ, MyTrucking has grown over 11 years into a thriving tech business serving NZ, Australia, and the UK.