Mobile gaming stories - Page 2
PvX ROAS insights: What Is driving UA performance today
Mon, 15th Dec 2025
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gaming
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data analytics
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martech
PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.
PvX secures USD $250 million to boost user acquisition for apps
Mon, 8th Dec 2025
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saas
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gaming
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data analytics
PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.
The creative arms race: How AI and UA funding is changing the landscape of gaming
Fri, 5th Dec 2025
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gaming
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martech
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digital entertainment
AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.
AI apps & short-form dramas drive new mobile growth trends
Fri, 17th Oct 2025
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gaming
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digital entertainment
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genai
AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.
APAC powers mobile app growth as global installs rise 11% in 2025
Wed, 15th Oct 2025
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gaming
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data analytics
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digital entertainment
Asia-Pacific leads global mobile app growth in 2025, with installs up 11% and gaming revenues hitting USD $66.7 billion, says Adjust report.
Apple launches iPhone 17 Pro range with new design & features
Thu, 11th Sep 2025
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gaming
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digital entertainment
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ai
Apple unveils iPhone 17 Pro and Pro Max with new aluminium design, A19 Pro chip, enhanced cameras, longer battery life, and Wi-Fi 7 support.
Aonic acquires Prime Insights for $250m in tech sector push
Fri, 5th Sep 2025
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gaming
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data analytics
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martech
Aonic acquires Prime Insights for $250m, expanding beyond gaming into research tech and adtech to boost its global data platform reach.
Liftoff unveils AppRefinery for app insights & market trends
Fri, 13th Jun 2025
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gaming
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cx
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martech
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
Apple unveils iOS 26 with Liquid Glass, smarter features & redesign
Tue, 10th Jun 2025
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gaming
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digital entertainment
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data privacy
Apple unveils iOS 26 with a Liquid Glass design, smarter Apple Intelligence, and updates to CarPlay, Wallet, Messages, and core apps. Free from iPhone 11.
AdsAdvisor introduces platform for app marketing analytics
Tue, 13th May 2025
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gaming
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data analytics
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martech
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
Mobile gaming focuses on high-value users & long-term growth
Thu, 17th Apr 2025
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gaming
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martech
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digital entertainment
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.
Samsung unveils Galaxy S25 series with advanced AI features
Tue, 28th Jan 2025
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gaming
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mdm
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digital entertainment
Samsung has unveiled the Galaxy S25 series, featuring AI advancements, enhanced camera capabilities, and robust security, now available for pre-order.
AMD unveils new Ryzen processors for gaming & AI PCs
Wed, 8th Jan 2025
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gaming
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digital entertainment
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lenovo
AMD has launched its latest Ryzen processors, including the 9950X3D and 9900X3D, enhancing gaming and AI performance across platforms.
AMD & Dell unveil a new lineup of AI-powered PCs
Wed, 8th Jan 2025
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gaming
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endpoint protection
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digital entertainment
AMD has unveiled a new range of processors in collaboration with Dell. These processors boost AI and gaming capabilities and feature advanced on-device tech.
Sony & Fnatic co-develop INZONE Buds for an immersive gaming experience
Mon, 22nd Jan 2024
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gaming
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digital entertainment
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mobile gaming
Sony partners with renowned esports team, Fnatic, to launch INZONE Buds, wireless gaming earbuds with 12-hour battery life and AI-assisted mic technology, providing an unrivalled immersive audio experience.
IoT, AI and mobile gaming in the spotlight at startup festival
Thu, 16th Nov 2017
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gaming
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uc
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martech
Over the next three days, more than 300 startups will congregate in Taiwan's capital for three days full of innovation, networking, and fun.